Marquette Financial Company Chooses SEDONA Corporation's Intarsia To Improve Profitability And Marketing Effectiveness
KING OF PRUSSIA, Pa.--(BUSINESS WIRE)--Feb. 7, 2001--SEDONA(R) Corporation (NASDAQ: SDNA) (www.SEDONAcorp.com) announced today that privately held Marquette Financial Companies, a financial services company based in Minneapolis, Minn., with over $6 billion in assets, serving 16 states, recently upgraded to Intarsia(TM) V.2 to take advantage of the new capabilities within the Web-enabled customer relationship management (CRM) product.
Using Intarsia, the Marquette Financial Companies distributes customized reports via a personalized portal to senior management for profitability measurement and analysis. In addition, the company looks at customers on a household level in order to understand their needs more intimately and provide them with better-targeted services. Marquette has also begun using Intarsia to identify current and potential customers for home equity loans in its first direct marketing campaign.
"We have found that SEDONA's CRM application satisfies our marketing organization's top two criteria - robust functionality and ease of use," said Michael J. Uline, vice president, information technologies - marketing and customer information systems, Marquette Financial Companies. "Intarsia enabled us to decrease cost by bringing marketing efforts in-house and to greatly increase efficiency since we were able to generate a target mailing list within a day, whereas it took weeks when we outsourced."
SEDONA's Intarsia is a comprehensive CRM solution, available as an application service or a purchase model, that provides personalized customer interactions and profitability management to help optimize sales and marketing opportunities, specifically for small and mid-sized financial services companies such as community banks, credit unions, brokerage firms and insurance agencies. Intarsia includes features such as profitability management, lead tracking, Web-based reporting and, newly released, campaign management.
"Most smaller financial institutions lack the ability to access the information needed to make strategic as well as tactical sales and marketing decisions," said Alyssa Dver, vice president of marketing, SEDONA. "By using a CRM application solution like Intarsia, we can deliver precise, information-on-demand to users needing critical details about customers, products, branches and overall operations. The data is then analyzed and filtered using components such as Intarsia's profitability management, promotion management, and visual profiling. This allows small and mid-sized community banks and credit unions, like Marquette Financial Companies, to make confident, measurable decisions at any time." |
