"Previously, Zionts was a category producer for 2TheMart.Com Inc., where she managed the launch of the e-commerce Web site and oversaw its merchandising strategy. She also directed competitive research efforts, managed the company's weekly newsletter and coordinated outside advertising and public relations firms.
Wirestone Names Stephanie Zionts Interactive Services Manager
EMERYVILLE, Calif.--(BUSINESS WIRE)--Jan. 11, 2001--Wirestone Thursday announced the appointment of Stephanie Zionts to manager of its interactive services department.
Wirestone is a creative and technology firm that connects its clients to their customers by providing e-business strategy, branding, marketing and technology solutions that enable its clients to successfully compete in the New Economy. It has 10 offices throughout the Western United States.
"We're pleased to add Stephanie to the Wirestone team," said Allan Karl, vice president and co-founder of Wirestone at the Orange County office. "Stephanie's diverse interactive and marketing experience will provide strong leadership and vision in the interactive services area."
Zionts' challenges will include consulting, development and management of Wirestone's clients' interactive projects. She will work with Wirestone's account and design teams to generate effective interactive solutions that complement the traditional mix of marketing and promotional efforts of Wirestone's clients.
Zionts comes to Wirestone from Man Rabbit House of Newport Beach, Calif., an interactive design company, where she was a senior producer. At Man Rabbit House, Zionts was responsible for client relations, planning and management, project management and coordination of design staff.
Previously, Zionts was a category producer for 2TheMart.Com Inc., where she managed the launch of the e-commerce Web site and oversaw its merchandising strategy. She also directed competitive research efforts, managed the company's weekly newsletter and coordinated outside advertising and public relations firms.
Previously, Zionts held interactive and marketing positions with companies including Telco Communications Group Inc., Chantilly, Va.; CADD Microsystems Inc., Springfield, Va.; Smith Corona, Fairfax, Va.; Fairfield Technologies Inc., Tyson's Corner, Va.
Zionts holds a bachelor's degree in English literature from George Mason University, Fairfax, and a Certificate of Language from Sorbonne University, Paris.
Positioned to Hit Revenues of $20 Million for 2000, $50 Million for 2001
Wirestone is projecting revenues of $20 million for 2000 and $50 million in 2001, which places the company among the top 20 interactive agencies in the country as ranked by Adweek.
Wirestone is targeting the e-business market, a business segment with a projected $970 billion revenue for 2002. According to Giga Information, the brightest e-business future for mid-sized companies lies in their ability to become key players in a larger niche market.
Giga also notes that mid-cap companies need to plan for rapid commerce adoption by finding their niche markets and building their infrastructure and brand recognition accordingly.
The company received first-round funding from leading venture funds Prime Ventures, Edgewater Ventures and Plantagenet Capital.
About Wirestone
Wirestone is a creative and technology firm that provides e-business strategy, branding, marketing and technology solutions that enable its clients to successfully compete in the New Economy. Combining the capabilities of a large consulting firm with the personalized service and creativity of a boutique agency, Wirestone fuses innovative technologies with inventive thinking.
Founded in April 2000 and based in Emeryville, Wirestone has more than 150 employees located in 10 offices throughout the Western United States. For more information, visit the Wirestone Web site at www.wirestone.com.
-- Compete in the New Economy.
CONTACT:
Teri Bruno Public Relations
Teri Bruno, 714/536-8407
teribruno@aol.com
or
Raleigh Joffe, 818/788-1414
raleigh@joffe.net
KEYWORD: CALIFORNIA
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