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Non-Tech : Any info about Iomega (IOM)?
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To: Iceberg who wrote (24337)6/4/1997 11:01:00 PM
From: Cogito   of 58324
 
>>>maybe the problem is simply that you don't know what the word "niche" means.

Allen,

Perhaps you could enlighten us. Thanks.<<

Ice -

Sure thing. A "niche product" is a product which has appeal only to a limited number of users. The word "niche" itself actually refers to a little depression in the wall of a castle, house, or whatever, which usually houses a small statue or possibly a trophy.

Niche products include things like expensive color printers, for which the total number of units sold might amount to a few tens of thousands for a successful product. A product which sells over 6 million units within two years of its introduction is definitely not a niche product.

- Allen
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