¶ IFTP: Infotopia Readies BodyRocker for Full Rollout; Testing Exceeds Industry Average
Posted by: Francois+Goelo
Date: 1/3/2001 9:24:09 AM (ET)
Post # of 1179
¶ IFTP: Infotopia Readies BodyRocker for Full Rollout; Testing Exceeds Industry Average
BOSTON--(BUSINESS WIRE)--Jan. 3, 2001--Infotopia, Inc. (OTC BB:
IFTP) ("Infotopia"), announced today that the Company had finally
completed testing of the "Design by Dean, BodyRocker". The BodyRocker
infomercial debuted in limited release throughout various parts of the
United States between Christmas and New Years. The BodyRocker is
co-hosted by Morgan Fairchild and the inventor, Dean Tornabene. The
BodyRocker is a fitness machine that provides both strength training
and an aerobic workout.
Ernest Zavoral, President of Infotopia stated, "Bringing the
BodyRocker to rollout has been a long process, the infomercial was
completely reedited in December. We are very confident that based on
the results from the past week's testing, the campaign can now go to
full rollout. We recently changed the selling price to $199.95(plus
shipping and handling) and this lower price has seemed to increase
demand. The test results varied with each airing, but we were pleased
that some of the media tested at a 3:1 ratio (Three dollars in revenue
for each one dollar of media purchased). The Industry considers 2:1
ratio a success and our Torso Tiger averaged 2,6:1 ratio. The
expectation is to piggyback on the results of Dean's last product, the
Body by Jake, Ab Rocker. We expect total sales to be consistent with
the success of the Torso Tiger."
Daniel Hoyng, CEO and Chairman stated, "We are very fortunate to
have the Body by Jake, "Bun and Thigh Rocker" and the Design by Dean,
"BodyRocker" going to full media roll out during the peak of the
fitness season. We are confident that the Design by Dean Brand will
soon be well recognized around the world. Orders have been received
from various countries and the initial demand for the BodyRocker has
been tremendous. We are confident that the sales results will clearly
be in line with the success of our Torso Tiger. The Company will
continue to increase its weekly media budget and we are very confident
that the BodyRocker infomercial will soon be one of the top
infomercials in the United States."
ABOUT INFOTOPIA
The Company's mission is to produce, market, and distribute an
expanding line of high-quality, innovative health, fitness and
consumer products. Infotopia seeks out products that deliver superior
value, outstanding quality, and competitive prices to best satisfy
customer demand. The Company markets its products to consumers through
a variety marketing channels, including infomercials, distributor
alliances, and Internet e-commerce. The management at Infotopia is
committed to increasing corporate revenues and profits. The company's
website is located at infotopia.com.
This news release includes "forward-looking statements" that
include risk and uncertainties. The forward-looking statements in this
release are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. Actual results may differ
materially due to a variety of factors, including without limitation
the Company's ability to produce and market products and/or services
and other risks detailed from time to time in their Company's reports
filed with the Securities Exchange Commission. CONTACT:
--30--mj/ny*
CONTACT: For Infotopia, Inc.
OTC Relations
Robert Tilton, 609-888-4111
IFTP@OTCRelations.com
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