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Firstwave Announces a No-Go on Optomi Acquisition
Jeff Multz Hired as Director of Sales and Marketing
ATLANTA, Feb 13, 2001 /PRNewswire via COMTEX/ -- Firstwave Technologies, Inc. (Nasdaq: FSTW chart, msgs), a leading provider of Internet relationship management solutions, announced today that the previously announced plans to acquire Optomi, Inc. have terminated. On November 16, 2000, the parties signed a letter of intent whereby Firstwave would acquire the assets of Optomi and hire principals Brad Zeitlin and Pete Ferrari as executive officers of Firstwave. The parties were unable to finalize the terms of the proposed acquisition, including the amount of liabilities to be assumed by Firstwave, and Zeitlin and Ferrari are no longer employed by Firstwave.
Firstwave is excited to announce the hiring of Jeff Multz as the new Director of Sales and Marketing. Jeff brings 15 years of experience in the CRM industry to Firstwave. Before joining Firstwave, Jeff was VP of Direct Sales of ZLand.com with responsibilities that included a world-wide sales organization, interfacing with ZLand.com's franchise channel, creating a dealer network, and participating in the acquisition of VersaPro, ActionWare and EMT. He created sales and marketing methodologies and campaigns, was instrumental in the attainment of their sales goals through 2000, and participated in the design and development of their ERM product soon to be released on the EJB platform. Prior to ZLand.com, Jeff founded Emerging Market Technologies, Inc. (EMT), a VAR for stock-broker CRM and analytical applications which expanded into cross-industry CRM automation of sales, marketing and customer service groups. He co-authored "Succe$$ful Telemarketing", a complete how-to book for call centers, has authored several white papers on sales, marketing and customer service, is a frequent speaker at industry meetings, and pioneered the telesales and drip marketing methodology for the sale of software and service solutions. Under Jeff's leadership, EMT became the #1 TeleMagic-PC VAR worldwide, retained its dominant position for ten years and maintained an extremely satisfied customer base.
"Jeff is well known in the CRM marketplace and we believe his leadership skills, technical knowledge and industry insight will make him a valuable addition to our management team," said Richard Brock, President and CEO of Firstwave. Jeff will assume his duties as Director of Sales and Marketing at Firstwave on February 13th, 2001.
"This is a pivotal time to be at Firstwave," said Jeff Multz, new Director of Sales and Marketing. "With the release of the new thin web-based technology which contains all of the major attributes of a powerful CRM tool, I believe that Firstwave is positioned to emerge as a small and medium enterprise market leader in this competitive and confused CRM marketplace. In my due diligence, I found the board and senior management team of Firstwave to be among the finest strategic and tactical forces in the technical industry and I am excited to be part of the team."
About Firstwave
Firstwave(R) (www.firstwave.net) develops, markets and supports Web powered eBusiness solutions that automate and optimize eBusiness processes on a Global level. Firstwave offers one of the only 100% Web-based CRM applications available on the market today. Originally founded in 1984 as Brock Control Systems, Firstwave maintains the depth and industry experience required to address unique business needs. With over 15 years of experience in relationship management, Firstwave holds the distinction of being the Best Internet Based CRM Solution as cited by the Denali Group and has received the CRM Excellence Award by the Technology Marketing Corporation. Visit the Company's web site at www.firstwave.net or call 800-540-6061.
Source: Firstwave Technologies, Inc.
Contact:
Judi Vitale, Vice President, Finance & Administration of
Firstwave Technologies, Inc., 770-431-1206, or judiv@firstwave.net
URL: firstwave.net |
