Amazon.com, Inc. (AMZN) Message Board

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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 232.07

-0.2%

10:38 AM EST

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To: Glenn D. Rudolph who wrote (117700)	2/14/2001 2:12:44 AM
From: Alomex	Read Replies (1) of 164684

So what's to stop Amazon.com, the Internet's most recognized brand, from reversing this trend and leveraging its name to open brick-and-mortar stores of its own? So what's holding Amazon back? Simple -- it's money, honey. Not quite correct. Many malls have non-competing agreements built in, quite often this includes at most one bookstore per mall, and at most one/two jewelers per mall... but wait a minute, you might say, almost any mall has more than one jeweler. True, but all of them belong to the same national chain.... Who typically owns the bookstores in a mall? Either Barnes and Noble or Borders....

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