Advanced Micro Devices - Moderated (AMD) Message Board

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Technology Stocks : Advanced Micro Devices - Moderated (AMD)

AMD 231.94

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3:59 PM EST

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To: eplace who wrote (28252)	2/14/2001 11:54:05 AM
From: Petz	Read Replies (1) of 275872

Ed, yes I did present the idea for "raising the memory bar" to 256M to AMD marketing along with one of the commercial ideas. I remember something like, "Now, for a limited time, increase your memory in all Compaq/HP/Gateway/Micron using AMD Athlon processors to 256M for only $[19-39]..." The idea was AMD would eat the cost of the additional memory for the free advertising, or pay for the ads and let the OEM(s) eat the cost. If you could get one of these OEM's to run this ad, the others would follow. I think I got some indication that AMD was actually considering the idea of at least strongly encouraging or incentivizing OEM's to put more memory in AMD machine. The idea makes even more sense now that the extra memory only costs the OEM $40-$50, or half that on the low end. It was obviously a very good idea, because PE thought it was an awful idea. :) Petz

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