Sorry, don't mean to wake anyone up,
Interep Releases American Income Report; Internet Continues to Attract High Income Users; Radio On Par With National Average
BUSINESS WIRE - February 15, 2001 14:55
NEW YORK, Feb 15, 2001 (BUSINESS WIRE) -- Interep (NASDAQ:IREP) released a new report today entitled "American Income$/ Who's Earning What."
The income analysis is based on selected characteristics, including demographic, regional and media usage differences.
"While our ability to define potential buyers using a variety of qualitative filters continues to increase, income remains a key qualifier for many media buys. With the economy and media both changing at a rapid pace, it is important to monitor the changes in audiences regularly to assure that advertisers are reaching their prime customers by properly defining income targets by both medium and market," commented Michele Skettino, VP/Marketing Communications.
U.S Highlights:
- 12% of the population now earns an annual household income
over $100,000, up from 9% in 1998.
- Non-Hispanic whites continue to earn the highest median
individual incomes, although Asian-Americans have the highest
median household income.
- Earned median income continues to peak in the 35-54 age
groups, cresting at $56,917 for adults 45-54.
- Among all U.S. regions, the West has the highest median income
($42,720).
- The Bridgeport-Stamford-Norwalk-Danbury metro has the highest
median income in the U.S., followed by San Jose and
Middlesex-Somerset-Hunterdon.
Media Highlights:
- Core users of on-line services continue to hold the highest
median income of all other media.
- From a reach perspective, 37% of all persons with household
incomes over $100,000 are heavy users of radio, versus 23% for
television, and 27% for on-line services.
- All News and Classical radio show the highest median incomes
by format.
- Primetime Sports viewers have the highest median income of all
TV show types.
- Airline/In-Flight magazine readers have the highest median
income of the magazine genres.
- CNBC, E! Entertainment TV, ESPN and MSNBC rank highest among
the cable networks.
Sources: U.S. Census, Sales & Marketing Management, 2000 Mediamark Research.
Interep is the largest independent sales and marketing company specializing in radio, the Internet and new media, with offices in 22 cities. Interep is the parent company of ABC Radio Sales, Allied Radio Partners, Caballero Spanish Media, Cumulus Radio Sales, D&R Radio, Infinity Radio Sales, McGavren Guild Radio and MG/Susquehanna, as well as Cybereps, Interep's online advertising and marketing division. In addition, Interep is parent to the Public Radio Network, Interep Networks and its new business development team, the Interep Marketing Group. Support services include Research, Promotion Marketing and Sports Marketing divisions. For more information, visit the company's website at www.interep.com |
