"STOCKUP.COM’S QUOTESTREAM BANNER COUNT TOPS 5,000,000 A DAY"
FOR IMMEDIATE RELEASECONTACT: Clinton Pope(702) 648-6400
1(888) STOCKUP cpope@mygig.com
STOCKUP.COM’S QUOTESTREAM BANNER COUNT TOPS 5,000,000 A DAY
The desktop-based application is exceeding company expectations with regard to its "sticky-ness" as users spend extended time with the information appliance
LAS VEGAS – September 21, 1999 – StockUp.comTM, Inc. (OTC BB: SKUP) today announced its first product, QuoteStreamTM, a customizable desktop resident personal portal, is now displaying approximately five million banners a day. QuoteStream is available free of charge by download at quotestream.com.
"We are pleasantly surprised with QuoteStream’s growth over the past couple months," said Kerry Nicponski, chief operating officer for StockUp.com. "The increase in banner counts is important in two respects. One, it shows that we are continuing to sign up new users at a substantial rate, and two, it shows that individual usage time appears to be significantly increasing. Increased usage demonstrates the "sticky-ness" of the application, the most important aspect of any Internet product. With this in mind, QuoteStream will provide future advertisers with a very powerful tool to convey their message."
QuoteStream was first introduced May 24, 1999. Since that date QuoteStream has grown to an average banner count of approximately five million a day. At its current pace, QuoteStream is on track to display well over one hundred million banners over the next thirty days, which is comparable to many of the Internet’s leading websites. While QuoteStream is not a website the figures indicate subscribers spend more time interacting with QuoteStream’s customizable features than they normally spend surfing any one specific website.
"Even though there is huge potential revenue in the five million average daily banner figure, we currently are not soliciting or running any third party advertising," said Michael Calderone, president and CEO of StockUp.com, Inc. "It is the Company’s belief that we can continue to increase QuoteStream’s signups and ‘sticky-ness,’ by using the banners to educate our existing subscribers about the various features offered through QuoteStream and have satisfied current users then refer the highly customizable product to their friends. StockUp.com’s first goal for QuoteStream is to produce substantial subscription and user retention rates which we believe will add significantly to the Company’s valuation."
QuoteStream: A Personal Portal
The QuoteStream application is not a website. Based on proprietary second-generation Internet technologyTM , QuoteStream is a free desktop resident personal portal, which provides
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customizable stock, financial, business, sports, entertainment, local and national news and information. With a subscriber base in excess of 150,000 and more than 100 media alliances, QuoteStream enables access to a continuous flow of information, tailored to user preferences. In addition to stock quotes and in-depth news and analysis, QuoteStream users will have access to the Internet’s most comprehensive financial and investment training, financial educational materials, instant messaging, multiple e-mail account checking, streaming audio and video programming and links to a large number of premier online consumer product and service directories.
QuoteStream Availability
QuoteStream is available for free download at quotestream.com The software is also available on CD-ROM free of charge postage paid, and may be requested by phone at
(1-888-STOCKUP) or at the QuoteStream download page.
About StockUp.com Inc.
StockUp.com Inc., a Microsoft (NASDAQ: MSFT) Certified Solution Provider, is an Internet technologies company that is actively developing second-generation Internet technology whose purpose is to increase and retain web traffic and produce user customization for a wide range of Internet products. These technologies will be showcased on StockUp.com Inc. websites and are to be made available for retail and licensing distribution at a later date. Download QuoteStream at quotestream.com.
Statements about the company’s future expectations, including future revenues and earnings, and all other statements in the press release other than historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. The company intends that such forward-looking statements be subject to the safe harbors created thereby. Since these statements involve risks and uncertainties and are subject to change at any time, the company’s actual results could differ materially from expected results.
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StockUp.com, QuoteStream, the StockUp.com logo and QuoteStream logo are trademarks of StockUp.com Inc. Other companies’ products may be trademarked by their respective company and therefore are protected by law.
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