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To: caly who wrote (118)	2/18/2001 9:10:56 AM
From: PJ Strifas	of 210

Seems like advertisers are looking to move into more areas such as Instant Messaging: news.cnet.com Will instant messaging become instant spamming? By Stefanie Olsen Staff Writer, CNET News.com February 16, 2001, 1:35 p.m. PT Online marketers are combining the power of instant messaging with that of peer-to-peer networks such as Napster to create a new wave of Web advertising that some critics call more invasive than spam. By signing on to file-swapping networks, people may expose their instant messaging handles and entertainment tastes to the world. That combination offers a potent platform for lurking advertisers, who are ready to risk annoying millions of Web surfers for the chance to appeal to a handful of receptive music fans.

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