MbTV didn't pull in a Cube codec with this win..........................................
mbtv.com
Scientific-Atlanta and Metabyte Networks to Enhance Personal TV Experience Aboard Explorer Set-tops
ATLANTA - February 12, 2001 - Scientific-Atlanta today announced that it has licensed Preference Engine and Intelligent Storage Management software, developed by Metabyte Networks, Inc., that, once ported, is expected to enable its Explorer™ digital interactive set-tops to recommend the very TV programming each subscriber wants to watch. The result is a huge competitive advantage for cable operators, who are expected to benefit from higher subscriber satisfaction and penetration, higher ad rates for tailored ads, and lower churn.
Scientific-Atlanta plans to embed Metabyte's MbTV™ software into its Explorer 8000 set-tops. Together with Scientific-Atlanta's interactive television navigator, the software is expected to automatically recommend programming, including advertising, that matches each subscriber's viewing tastes. The Explorer 8000 set-top, a home media server that features a hard drive, will have the additional capability to automatically record preferred programming.
"Like the Internet, television has become richer in content and could become just as tough to navigate," says Michael P. Harney, corporate vice president and general manager of Scientific-Atlanta's Subscriber Networks Sector. "Metabyte's innovative personal TV software, once added to Scientific-Atlanta's Explorer set-tops, should not only enable subscribers to easily find the content they want, it should allow programmers and advertisers to target the subscribers they want to reach."
"Our work with Scientific-Atlanta presents revenue generating opportunities for cable operators, programmers and advertisers," said Manu Mehta, president and CEO, Metabyte Networks. "We look forward to enabling MbTV powered personal TV services such as targeted advertising, t-commerce, targeted video on demand (VOD), targeted t-coupons, and TV portals aboard the popular Explorer™ set-top platform."
About Scientific-Atlanta
Scientific-Atlanta, Inc. (NYSE: SFA) is a leading supplier of digital content distribution systems, transmission networks for broadband access to the home, digital interactive set-tops and subscriber systems designed for video, high speed Internet and voice over IP (VoIP) networks, and worldwide customer service and support. Additional information on Scientific-Atlanta and its Explorer set-tops products is available via the Internet at scientificatlanta.com.
About Metabyte Networks
Metabyte Networks, Inc. is a personal TV software technology and services company. When its client technology (MbTV™) is embedded in a set-top-box or a hard disk-based video recorder, it automatically builds a profile (MbTV Thumbprint™Ô) of the consumer's TV watching tastes, while providing full PVR capabilities, such as record, pause and playback. MbTV™ is totally automatic and requires no special input from the consumer other than normal TV watching. MbTV™ integrates with the existing infrastructure and is fully portable to all leading interactive TV operating systems and middleware. In addition, MbTV™ totally protects consumers' privacy by maintaining the vast majority of Thumbprints at the set-top-box. MbTV™ technology provides a way to allow a client set-top-box to filter massive amounts of information. Viewers in a household are presented the content that interests them instead of the general population. The business model complements, rather than competing with, the business models of cable/satellite system operators, broadcasters, consumer electronics companies and advertisers. Metabyte Networks is an enabler of Personal TV services such as targeted advertising/t-commerce, video on demand (VOD), targeted t-coupons and TV portals. For more information about Metabyte Networks, visit mbtv.com
"Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. A variety of factors could cause the Company's actual results to differ from the anticipated results expressed in such forward-looking statements. Investors are referred to the Company's Cautionary Statements (Exhibit 99 to the Company's most recent Form 10-K), which statements are incorporated into this news release by reference..
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Contact:
Paul Sims,
Scientific-Atlanta,
+1 770 236 2179,
+1 770 236 3088/fax,
paul.sims@sciatl.com
Nicole Hockin,
Scientific-Atlanta,
+1 770 236 2181,
+1 770 236 3088/fax,
nicole.hockin@sciatl.com
Steve Gilman
Metabyte Networks, Inc.
Public Relations
(510) 494-9700 Ext. 325
Scientific-Atlanta and Explorer™ are registered trademarks of Scientific-Atlanta, Inc.
MbTV™ and MbTV Thumbprint™s are trademarks or registered trademarks of Metabyte Networks, Inc. in the United States and other countries |
