SEDONA Launches Marketing Solution Services; RCB Bank To Use New Services To Build Sales and Marketing Culture
KING OF PRUSSIA, Pa.--(BUSINESS WIRE)--Feb. 20, 2001--SEDONA(R) Corporation (NASDAQ:SDNA) (www.sedonacorp.com) has launched a new suite of marketing services that provide customer relationship management support to small- to mid-sized financial institutions.
SEDONA's marketing solution services will offer strategic customer relationship management consulting services that allow community and mid-sized financial institutions (FI's) to outsource some or all of their strategic marketing programs. SEDONA offers a menu of services including:
-- Regular reporting and analysis of the FI's customer and
prospect data and the related profitability of their products,
customers, households, and operations;
-- Recommendations for strategic marketing programs resulting
from the data analysis or bank/credit union's strategic
initiative(s);
-- Implementation and tracking of the actual direct marketing
programs selected by the bank/credit union using sophisticated
campaign management capabilities;
-- Customer relationship management consulting to help the
financial institution manage the cultural and process changes
inherent in new CRM implementations.
By outsourcing these marketing services, financial organizations will be able to augment their own marketing capabilities to take full advantage of the information available in their Intarsia(TM) CRM system.
RCB Bank, a community bank with 10 branches throughout northeastern Oklahoma, is one of the first to use some of SEDONA's new services. RCB Bank intends to measure the growth of its cross and up-selling success in its various branches as well as by individual employee.
"SEDONA's marketing solution services will help strengthen our sales initiatives and track our performance," said Kelley Sanders, sales director, RCB Bank. "The services are flexible enough to be used by community banks looking to increase profitability and by mid-sized banks with a more mature sales culture looking to expand their programs."
The new SEDONA marketing solution services are focused on five key needs of financial services institutions:
1.) Customer retention 2.) Customer relationship expansion 3.) New customer acquisition 4.) Privacy management 5.) CRM strategy consulting
Each focus area includes detailed reporting and analysis to examine the opportunities available to the financial institution to increase customer satisfaction as well as overall company profitability. Based on the information collected, SEDONA also offers services to implement and monitor recommended marketing programs using Intarsia's campaign management software.
SEDONA provides these services in conjunction with several best-in-class partners including Acxiom(R) Corporation (NASDAQ:ACXM); CBMS, an Atlanta-based marketing company; and Profit Resources, a consulting firm that specializes in assisting clients to implement and optimize database marketing technologies solutions.
"SEDONA's new offerings fill a gap for many community banks to effectively reach their CRM goals," said Tom Rogers, president, CBMS. "Particularly within the small and mid-size market where resources are always squeezed to the maximum, SEDONA can really help to provide a very comprehensive and cost effective way for financial institutions to deliver top-notch customer service and increase overall operational profitability."
"Working with customers and prospects, we recognize that the ability of organizations to implement effective CRM takes more than software alone," said Eric Hien, Marketing Solutions Product Manager, SEDONA. "Small and mid-sized financial services institutions in particular need these services to turn data into information, knowledge into action, and ultimately provide a quantitative bottom-line impact to their sales and marketing efforts."
For more information about SEDONA's Marketing Solutions, please call 800/815-3307 or visit the SEDONA Web site at www.sedonacorp.com. |
