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Pastimes : SI Grammar and Spelling Lab
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To: Kitskid who wrote (3688)2/22/2001 12:15:19 AM
From: E  Read Replies (1) of 4711
 
<<An Apple Computer advertisement exhorts, "Think different" when it means "differently." >>

Just for the fun of it, I feel like arguing that maybe the ad meant "different."

Meant the adjective, not the adverb.

As in, the instructions weren't recommending a manner of thinking, which would require an adverb, but were suggesting the thinker imagine a particular outstanding quality (they're in some way novel) of the computers being advertised.

("Think big," "Think glamorous," "Think 24 karat," "Think boring and that's all you need to know about that blind date," "Think corrupt these days, and of whom do you think?")

It could be argued that those adjectives could use some quotation marks, I guess.
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