"Thursday February 22, 7:03 am Eastern Time
Press Release
ACTV Hits the Green With New Interactive Game for GOLFONLINE.com
Bottle Rocket Produces Interactive Trivia Game for GOLF MAGAZINE Web Site
NEW YORK--(BUSINESS WIRE)--Feb. 22, 2001--Bottle Rocket, a subsidiary of ACTV, Inc. (Nasdaq: IATV - news), a digital media company, today announced a development agreement with GOLFONLINE.com, from the Editors of GOLF MAGAZINE. GOLFONLINE is a leading online destination for golf enthusiasts seeking instruction, equipment advice, travel planning, and Tour coverage.
Bottle Rocket will produce an interactive trivia game, slated to launch March 19 at golfonline.com, which will quiz contestants on the legends and heroes of the links. Under terms of the agreement, GOLFONLINE will license the game for two years. The game will be powered by Bottle Rocket's proprietary trivia engine and will support a database of thousands of topic-specific questions.
GOLFONLINE will also offer weekly, monthly and annual prizes to winners of the trivia contest. The quiz will be located on the site at ``Hole 5,'' GOLFONLINE's rapidly expanding game destination. Special event versions of the trivia game will coincide with major golf tournaments, such as The Masters, to keep the questions fresh and relevant, and to drive repeat web site traffic.
``Trivia games are universally popular and appeal to an extremely broad audience,'' said Gib Chapman, president, Bottle Rocket. ``By offering fans a compelling and exciting interactive golf experience, we can help drive traffic to GOLFONLINE and encourage longer and more frequent site visits.''
``Golf is a sport rich in history and tradition that lends itself well to the trivia game format. GOLFONLINE users are avid golfers and golf fans that have a deep knowledge of the game. This gives online golfers a forum to show off their knowledge, learn and compete for prizes,'' said Julie Hansen, VP & General Manager, GOLFONLINE.
About ACTV, Inc.
ACTV, Inc., (Nasdaq: IATV - news) is a digital media company providing technical and creative services, tools, products, and proprietary software-based technologies, for digital television, enhanced media, interactive TV advertising, and personalized programming applications. Based in New York City, ACTV has strategic relationships with key players in the Internet, television and digital technology fields, including Liberty Digital, Motorola Broadband Communications Sector, OpenTV and Liberty Livewire Corporation. For more information, visit actv.com.
Founded in 1996, Bottle Rocket is a unit of ACTV's Enhanced Media Services subsidiary. Bottle Rocket creates customized and licensed online games based on proprietary technology engines including trivia, prediction, simulation, and multiplayer, as well as interactive marketing and promotional strategies, for such well known clients as Major League Baseball, Madison Square Garden, MTV, E! Online, Noggin, the National Hockey League, and The Sporting News. For more information, visit bottlerocket.com.
About GOLF MAGAZINE Properties
Reaching more golfers in more ways, GOLF MAGAZINE Properties is the No. 1 golf media company in the world. At its core is GOLF MAGAZINE, the most widely read golf publication featuring golf instruction, travel and equipment reviews. In addition, GMP publishes the official publications of the PGA TOUR, Senior PGA TOUR, LPGA Tour and the U.S. Open, among other special golf publications and programs. GMP's web site, GOLFONLINE.com, features golf news, information, and e-commerce and is ranked as the No. 1 web site for reaching golfers according to @plan Syndicated Research. GMP's other properties include the Sybase Big Apple Classic, one of the premier events on the LPGA Tour, aired on NBC, and various other golf-related broadcast entities. GOLF MAGAZINE Properties is a division of Times Mirror Magazines, Inc. (TMM), a subsidiary of Time Inc., which is a wholly owned subsidiary of AOL Time Warner Inc. (NYSE: AOL - news). Times Mirror Magazines, Inc. is in the process of being renamed and a new name will be announced shortly. For more information visit golfmagazineproperties.com.
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks defined in this document and in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by or on behalf of the companies, are expressly qualified by the cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the companies disclaim any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.
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Contact:
For ACTV, Inc:
Mike Rosen
Ryan Poliakoff
Bratskeir & Company, 212/679-2233
(ACTV Media Relations)
mrosen@bratskeir.com
rpoliakoff@bratskeir.com
or
Brainerd Communicators
(Financial Media)
Kim Holt, 212-986-6667
holt@braincomm.com
or
ACTV, Inc.
(Investor Relations)
Ted O'Donnell, 212-217-1600
ir@actv.com
or
For GOLFONLINE.com
Jen Lee, 212-779-5210
Licensing Manager
GOLFONLINE.com
jlee@golfonline.com"
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