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Technology Stocks : Audible Inc-(Nadaq-ADBL)

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To: Mohan Marette who started this subject2/23/2001 7:47:17 AM
From: Souze  Read Replies (1) of 165
 
Audible.com to Launch Affiliate Program
Sites to Earn Commissions on Sales of Audible's 28,000 Hours of Downloadable Spoken AudioRegister to Participate at audible.com or Send Email to affiliate@audible.com

WAYNE, N.J., Feb 23, 2001 (BUSINESS WIRE) -- In response to consistent interest from potential partners, Audible, Inc. (NASDAQ: ADBL chart, msgs) announced today that the company will launch an affiliate program on March 1, 2001.

Audible(R) is the leading provider of Internet-delivered spoken audio (www.audible.com(R)) for computer-based listening or mobile playback on AudibleReady(TM) PC-based portable digital audio players.

The program will empower Web partners to earn significant new customer bounties by offering Audible's industry-leading range of spoken audio content for purchase within the context of their own sites. Using a turnkey Web-based solution from Commission Junction (www.cj.com), the affiliate program provides the ability to monitor click-through, sales, and commission earnings in real time. Affiliate sites will be able to tailor promotional offerings and choose audio titles from an extensive online inventory at audible.com.

"Partnerships create the key to success on the Internet. We are delighted to respond to the demand we've had from prospective affiliate partners to promote the sale of Audible's broad selection of premium spoken audio," said Thomas Baxter, president and CEO of Audible, Inc. "The increasing comfort and familiarity consumers now demonstrate with downloading audio content coincides with a marked industry-wide increase in online sales from affiliate marketing. The launch of our program addresses our intention to extend the Audible brand across the Internet."

"Powered by Commission Junction, Audible's affiliate program offers partner sites the opportunity to earn incremental revenue through the sale of audio customized to a site's audience, while allowing Audible to extend its customer reach," added Foy Sperring, vice president and general manager of audible.com. "Audible has been receiving dozens of inquiries per week about our affiliate distribution plans, and we are pleased to respond to this demand for our service."

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