Eckerd and SI Diamond Announce an Agreement To Install 10 Indoor Digital
Displays for Point-of-Sale Advertising
AUSTIN, Texas, Feb 26, 2001 /PRNewswire via COMTEX/ -- SI Diamond Technology,
Inc. (OTC Bulletin Board: SIDT) through its subsidiary, Electronic Billboard
Technology (EBT) and Eckerd Corporation, a wholly owned subsidiary of JCPenney
(NYSE: JCP), announced today they have reached an agreement to expand the
current pilot program (see press release of February 1, 2000) to include indoor
point-of-sale displays. Under the terms of the agreement, EBT will install its
indoor display products at ten different Eckerd locations in four states.
The indoor pilot program will run for 30 to 60 days at the ten locations that
have already been selected by EBT and Eckerd. EBT expects to have all of the
indoor displays installed and operational by the end of March 2001. The products
installed, which will vary by store location, will include EBT's Digital Banner
and Digital Poster. Upon completion of the test period, Eckerd will evaluate the
results and decide whether to expand the program to additional stores.
"We are very pleased to be expanding our relationship with Eckerd," said Marc
Eller, Chairman and Chief Executive Officer of SIDT. "We believe that our indoor
digital displays combined with our networking technologies will revolutionize
point-of-sale advertising, and enable both retailers and advertisers to more
effectively reach their target audience," continued Eller. |
