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Technology Stocks : Security Technologies - Straight Talk
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To: Joe Copia who started this subject2/26/2001 1:51:28 PM
From: hoyasaxa   of 206
 
Privacy is the single most important issue facing the Internet. That’s what sources as disparate as the Wall Street Journal and Harris Polling have found. Privacy costs businesses billions in lost revenues, more than $3 B in 2000 alone. Privacy increases the liability of businesses, either because security intrusions are doubling each year or because regulations such as HIPAA place criminal liability on privacy lapses. Privacy increases the expenses of businesses because of the increased technical and operational resources required.

Because of privacy concerns, consumers commonly stay away from businesses entirely: more than 27 million consumers have stopped using the Internet due to privacy concerns; 6 million consumers refuse to even search for health information on line due to privacy concerns. Those consumers who do interact online interact shallowly rather than with value: less than one-fourth as many consumers personalize health-related sites as other sites. At times, privacy even directly prevents companies from entering new lines of business at all: 40 percent of consumers refuse to allow online medical records

The Washington Post ran a story on privacy solutions available Friday. Talked about many of the gang listed at www.epic.org/privacy/tools. But they are still portable, or not persistent, or the companies that offer “privacy” know what you are doing.

A definitive privacy solution must have the following characteristics:

· It must completely protect the privacy of its users. The privacy provider cannot know users’ actions and identities. If a privacy provider ever has any mechanism of knowing a user’s identity and action, then the privacy problem has been shifted but not eliminated;

· It must support interactions within a single session such as browsing the Web;

· It must support interactions across multiple sessions such as file storage and password management;

· It must be easily used by the majority of Internet end users; and

· It must not interfere with the positive, personal relationships individuals have with online organizations.

The only secure privacy platform that I am aware of that truly works is provided by the company I joined – Ponoi Corporation (www.ponoi.com). I cannot tell you exactly how Ponoi enables privacy; the technology is proprietary and patent-pending, in addition to being very complex. What I can say is this: Even if we wanted to compromise our customers’ privacy, we could not. We designed Ponoi so that even we cannot connect our customers’ identities to the actions they take.

Try it out – and let me know what you think if you have the chance.
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