USA Video Interactive Details Advantages of StreamHQ for Next-Generation
Internet Streaming;
StreamHQ Offers Multi-Mode Streaming Capability and Provides Clients with
"Effectiveness" Data for True Accountability
Mystic, Connecticut, February 26, 2001 - USA Video Interactive (OTCBB: USVO;
CDNX: US; www.usvo.com) today described some of the functional details of its
suite of next-generation Internet streaming services, StreamHQ™, and offered
customers an incentive to sign on now as unique features are being engineered
into the streaming services. "The days of plain streaming are coming to an
end. In addition to quality video, Internet users and businesses are
demanding more accountability for streaming results," said Edwin Molina,
President and CEO of USA Video Interactive. "With StreamHQ™, they can have
both."
A detailed presentation about StreamHQ™, narrated by USA Video Interactive
Chief Operating Officer Robert Smith, is now available at the USA Video
Interactive website: www.usvo.com. Three versions are available on the
website: a broadband version with high quality sound and music; a low
bandwidth version with voice but no music; and a click-through annotated
version that allows users to read through the presentation without any sound.
All three stream directly from the website.
StreamHQ™ is an umbrella of end-to-end media delivery services that brings
streaming, data management, and the web together to meet specific business
requirements. It encompasses the entire process from source to viewing,
including content production, content encoding under the banner EncodeHQ™,
media asset management, media and application hosting, multi-mode content
distribution, and transaction data capture and reporting. StreamHQ™ services
leverage the capabilities of the Internet and are designed to be highly
available, reliable, flexible, scalable, and cost-effective.
StreamHQ™ is an innovative infrastructure being built by USA Video
Interactive with technical assistance and data storage equipment from EMC,
leading-edge networking equipment from Cisco, and the industry-leading 8i
database from Oracle. StreamHQ™ meets or exceeds all the guidelines
established by EMC, Cisco and Oracle for their highly reliable "ECOsystem"
architecture. The StreamHQ™ system is completely scalable to meet high
levels of demand, is highly reliable and available, and is designed to be
modular, thereby minimizing obsolescence and ensuring it will continue to
provide customers with the latest technological advantages.
Technology Details
The heart of the StreamHQ™ architecture is StreamHQ™ Central, which will be
located at a major Internet Data Center with the largest available bandwidth
gateway to the Internet. At StreamHQ™ Central are located the EMC Symmetrix
system(s)networked with a collection of web, streaming, management,
application, and database servers, all of which perform specialized StreamHQ™
functions. Media will be distributed from StreamHQ™ Central by one of three
methods: 1) Centralized, which employs traditional Internet connectivity; 2)
Edge, which distributes media to businesses or homes via edge servers and
broadband connectivity; or 3) Inside, which intelligently downloads media to
USA Video Interactive's cache and streaming servers strategically located
"inside" a corporate or institutional LAN.
Key to the architecture and successful operation of StreamHQ™ is USA Video
Interactive's core software, which provides unique versatility and
functionality, including media asset management, user authentication and
entitlement, digital rights management, and streaming data capture and
reporting. This software also enables the interactive media distribution
function required to facilitate "inside" streaming.
True Accountability
An important differentiator between StreamHQ™ and its competitors is its
streaming data capture and reporting functionality. USA Video Interactive is
developing a robust streaming data capture application around the Oracle 8i
database manager, with a generic data layer underlying a specialized layer
designed to address unique data requirements for individual business
verticals. This feature will allow customers to gauge the effectiveness of
their media streaming within their own business models. For instance, a
corporation would know if its streaming media advertisements were being
viewed and if so, whether they were viewed to completion or ended
prematurely. This information would let the advertiser modify the
advertisement or the mailing list for greater effectiveness. Likewise, a
company ordering a recall could issue a streaming video e-mail to all of its
potentially affected customers to help them decide whether the product they
purchased was part of the recall. The !
company initiating the streaming video e-mail campaign would know how
effective their e-mails were based on user actions while accessing the video.
Critical streaming parameters, such as media player starts, stops, pauses,
and multiple viewings, are captured while protecting the privacy of
individual users.
Targeted "Verticals"
Flexibility is another key feature of StreamHQ™. USA Video Interactive does
not believe that "one size fits all" when it comes to providing rich media
via the Internet. The functionality of StreamHQ™ has been designed to
address the unique requirements of different of business vertical markets.
USA Video Interactive has identified five major business verticals, which
themselves each encompass numerous more specific verticals. The major
verticals are: entertainment, learning, marketing, customer service, and
corporate communications.
Special Incentives
USA Video Interactive is offering incentives to current and prospective
clients. For those currently using our media streaming, content encoding and
other services, the company will transition these services to StreamHQ™ at no
additional charge for the duration of their contracts. For large businesses
with unique media asset management and data capture and reporting
requirements, the ongoing StreamHQ™ deployment offers an opportunity to
contract for development and integration of this functionality into early
versions of the StreamHQ™ software.
About USA Video Interactive
USA Video Interactive is an international designer and supplier of high-tech
Internet streaming video and video-on-demand systems, services and innovative
end-to-end solutions and features its StreamHQ™ suite of media delivery
services. These services encompass the entire media experience from source
to viewing, including content production, content encoding under the banner
EncodeHQ™, asset management, media and application hosting, multi-mode
content distribution, transaction data capture and reporting, and e-commerce.
StreamHQ™ services leverage the capabilities of the Internet while bypassing
its latencies and are designed to be highly available, reliable, flexible,
scalable and cost-effective. USA Video Interactive holds the pioneering
patent for store-and-forward video, filed in 1990 and issued by the United
States Patent and Trademark Office on July 14, 1992. It has been cited by at
least 144 other patents. USA Video Interactive holds similar patents in
England, Fr!
ance, Spain, Italy and Germany, and has patents pending in Canada and Japan.
The USA Video Interactive patented video technology gives users full-motion
video; the flexibility of standard, VCR-like controls; and the convenience of
a standard internet-browser format for access. It provides video images
significantly faster and at a higher degree of resolution than with
previously available methods; significantly overcomes bandwidth restrictions;
and eliminates the blockiness and slowness of current technologies -- all at
a lower cost and at or near broadcast quality. USA Video Interactive is
nearing completion of a patented Wavelet compression technology that will
further enhance the company's ability to deliver Internet video to home modem
users and reduce storage and download-time requirements for all users,
including those with broadband connections. For more information, visit
www.usvo.com
USA Video Interactive Corporate Headquarters Office: 70 Essex Street; Mystic,
CT 06355; (800) 625-2200; (860) 572-1560. Canada Office: 837 West Hastings
Street; Suite #507; Vancouver, B.C. V6C 3N6. Trading symbol on the OTCBB:
USVO; Trading symbol on The Canadian Venture Exchange: US. Standard & Poors
Listed. CUSIP 902924208. The Canadian Venture Exchange (CDNX) has not
reviewed and does not accept responsibility for the adequacy or accuracy of
this release. For more information contact: Tony Castagno, Media Relations,
860-572-1560; Kevin Yorio, Investor Relations, 800-625-2200; info@usvo.com |
