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Non-Tech : OAKLEY- NYSE:OO

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To: Ms. Baby Boomer who wrote (535)	6/6/1997 12:44:00 AM
From: Greg Ballinger	of 1383

To Maria and all, Has anyone else notice a decline of sporting goods stores that carry Oakley? I have looked recently in my favorite cycling shops and found absolutely no Oakleys. I am friends with some of these store owners and when asked, they remain tight lipped about why. I must interpret their silence as another outlet selling for less. I would as well assume that outlet to be Sunglass Hut. If Oakley has cut such a deal put all of their eggs in one basket, they are surely not looking at the tremendous volume of customers who would possibly purchase high priced goods while already having their credit cards out. Cyclists spend alot of money for their sport/hobby. They also show alot of purchasing loyalty to their favorite bike shops. I do have a position in OO. Wondering why anyone would bind themselves so tightly to an outlet that isn't in the mainstream of sporting functionality. Any thoughts are appreciated. Greg

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