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Technology Stocks : EXLN - Excelon

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To: Joe Pic who wrote (710)2/27/2001 9:23:15 AM
From: Bob Trocchi  Read Replies (1) of 811
 
Joe...

>>I don't know that the price is really absurd. <<

I am not a techie nor am I still working so I may be out of date. However a lifetime spent in marketing and working with developers, VARS, etc. convinced me that IF you are going to go that route, you must go whole hog.

Look at the picture from the developers side. Jasmine, as I recollect is from Oracle. Now if you are a developer, whom would you put development $ into, EXLN or Jasmine. forget the capability of the products. The developer if they do not ever get to use the database tool, they will never know how good it is.

Now look at it a different way, if you are a large developer, you could afford the $ but why do it if you are satisfied with say Jasmine and its backed by Oracle.

If you are a small developer, you most likely will not have the $ to invest in Object Store and may simply go the safer (in their mind) route.

Now IF, EXLN made a real effort to widely deploy Object Store to developers, maybe even for free, would they not be motivated to try it. All kinds of attractive purchase plans can be put together so that EXLN could recoup their costs.

It just feels to me that EXLN KNOWS they have a great product and they put a value price tag on it and wait for the phone to ring. I realize that is an over simplification however, look at the results. A high price tag multiplied by hardly any sales does not produce revenue. Giving it away free does not generate any short term revenue either BUT, if the developer has a good application and it sells, the on-going license fees add up and up and up.

Just my opinion.

Bob T.
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