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Technology Stocks : Advanced Micro Devices - Moderated (AMD)
AMD 231.83+1.7%Jan 16 9:30 AM EST
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To: peter_luc who wrote (29707)2/27/2001 2:11:38 PM
From: PetzRead Replies (1) of 275872
 
re:AMD's PR department will have quite a lot to do in the next months to counter Intel's enormous marketing campaign."

The Intel ads are so fluffy, lacking in information and obviously manipulative, that AMD could run a very simple, INFORMATIVE campaign stressing the better performance of AMD systems. No catchy jingles, slogans or whatever, just repeating the the hard info from PC World, PC magazine, CNet, etc, etc.

I think a high-saturation radio campaign would be very cost effective and take advantage of Intel backlash caused by their ridiculous commercials.

Petz
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