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Politics : Right Wing Extremist Thread
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To: Zoltan! who wrote (5461)2/28/2001 1:27:44 PM
From: Raymond Clutts  Read Replies (1) of 59480
 
Until recently, I was a dual subscriber to the Wall Street Journal both in print and online and I can tell you that the dual subscription was as a consequence of how they priced the products when sold jointly. If you subscribed to the rag version (all numbers are approximate and done from memory) it was about $400/year while adding an online access was less than an additional $100/year.

If you paid for just an online subscription it was about $350/year and so it made almost no sense to subscribe to the online version alone especially if you used gave the print version to your partner to read as I did. We will have a more compelling experiment in pricing when the online version is priced for sale in a manner that accords it the appropriate discount for avoiding the costs attendant to printing and delivery.

I finally cancelled my print version of the WSJ when they consistently failed to get it to my doorstep less than an hour after I'd left for work. (Don't tell them but my online subscription still works perfectly and I haven't had the price increased yet!)

I think that all print versions of time sensitive subscriptions are on a par with the buggy whip industry. When there is a reasonably portable medium (can you say ebooks or Palm Pilot?) for downloading content there are several compelling rationales for eliminating the paper on your doorstep or in your mailbox, including the lessened expense for production and delivery and the increased immediacy of the content.
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