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Non-Tech : Any info about Iomega (IOM)?
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To: relentless who wrote (24550)6/6/1997 11:43:00 AM
From: Trakker   of 58324
 
relentless,

we could all drag the need for "speeds and feeds" debate up again but why. The consumer doesn't need ALL the speeds and feeds available. The consumer needs a solution. Iomega is employing a strategy of mixing buy the book marketing strategies with out of the box creative executions to capture the awareness of customers.

Zip and Jaz are technically inferior products, but ask yourself why are they the overwhelming market share leader?
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