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K and D Equites Profiles: Information-Highway.com, Inc. (OTCBB: IHWY)
BusinessMall.com (OTCBB: BMAL)
TTR Technologies, Inc. (OTCBB: TTRE)
mPhase Technologies, Inc. (OTCBB: XDSL)
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Shares Outstanding: 14,000,000
52 Week Range: .78125 - 9.21875
Public Float: 5,000,000
Recent Price: 9.875
TTR Technologies, Inc.
Intro
TTR Technologies, Inc. (OTC EBB: TTRE), designs, markets and sells proprietary anti-piracy technology. TTR's mission is to provide the most universally applicable, transparent, secure, and cost-effective anti-piracy technologies for increasing the profits of its customers.
TTR Technologies Inc. was established in 1994, and since February 1997 has been publicly traded. The company's US offices are located in New York and Silicon Valley. The company's research & development, as well as sales for the Middle East and Europe are handled through TTR in Israel. TTR has distributors in Japan and China, and sales representatives in South Korea and Singapore.
The company's flagship product, DiscGuard™, embeds a non-reproducible digital signature on CD-ROMs that prevents unauthorized copies from operating. DiscGuard™ protection is secure, transparent to the end user and is a cost-effective way for a software publisher to increase revenues by preventing piracy.
TTR's clients are software publishers that increase their profits by protecting their applications with DiscGuard. The DiscGuard customer base includes major software publishers in the US, Europe and Asia
TTR works with mastering facilities that incorporate DiscGuard technology into their lines, and become marketing partners. To date, TTR has authorized mastering facilities in the US, Europe and Asia.
The company's technology is based on patents pending in the fields of optical media authentication and software protection.
Management Overview
Marc D. Tokayer, Chairman of the Board, CEO, President, and Treasurer. Founded TTR in July 1994 and has been Chief Executive Officer of TTR since he resumed the position in January 1999. He has served as President and Chairman of the Board of Directors of TTR's Israeli subsidiary since its inception in December 1994.
Emanuel Kronitz, Chief Operating Officer. From January through May 1999 he served as CEO of Smart Vending Solutions Inc., a Delaware company, which developed a novel vending machine based on free access technology. From [December November 1997 ] through January 1999, he was president of Orgad Creations Ltd., an Israeli company engaged in the electroforming of gold jewelry. From January 1996 through November 1997, he was a Senior Investment Manager at Leumi & Co, Investment Bankers Ltd., an Israeli investment bank, where he was in charge of investment portfolio of approximately 30 high-tech and industrial companies. Between January 1994 and December [1995, ] he was a Vice President of Business Development at the Elul Group, an Israeli high tech marketing and investment company, where he was primarily responsible for identifying and negotiating new business ventures. He received an LLB (law degree) from Bar Ilan University, Tel Aviv in 1983 and an MBA from York University in Toronto in 1988.
Baruch Sollish, Director, Vice President-Product Research and Development, Secretary. Has been a Director of TTR since December 1994 and has served as Vice President--Research and Development and Secretary of TTR since September 1996. From June 1987 through December 1994, Dr. Sollish founded and managed Peletronics Ltd., an Israel software company, engaged primarily in the field of smart cards and software design for personnel administration, municipal tax authorities and billing procedures at bank clearance centers. Dr. Sollish holds six United States patents in the fields of electro optics, ultrasound and electronics and has published and lectured extensively. Dr. Sollish received a Ph.D. in Electrical Engineering from Columbia University in 1973.
Market Overview
Right now, millions of users are playing illegal copies of popular PC games, using reference software and business applications, all without paying for them. Every minute additional illegal copies are made, and more software publishers' potential revenue never makes it to their bank account. Despite the best efforts of anti-piracy groups worldwide, piracy statistics continue to soar. The facts beg the questions: Is there a real solution to PC software piracy? How can a software publisher increase profits by preventing piracy?
According to a study released by the Software Publishers Association, four out of every ten new business software applications installed globally in 1997 were pirated, with estimated revenue losses of $11.4 billion. This doesn't even include non-business software such as PC games and educational programs. Adding those figures together, the annual losses to software publishers from piracy are in the scale of tens of billions of dollars.
CD-ROM's have recently become not just a very popular medium for software publishers, but also a major source for piracy. This has been triggered by the decreasing prices of CD/R recorders and media. Yom may now purchase a CE/R drive for less than $200 and a CD-R for less than $1. These prices continue to drop. On top of the ease of creating multiple copies by users or small-scale pirates with a CD/R, many popular applications are illegally replicated in mass quantities by a growing number of pirate CD replication plants. These pirates often operate in developing countries in Asia and South America, where copyright laws are not effectively enforced.
DiscGuard is a anti-piracy system that effects two basic changes to the software package:
The main executable files on a DiscGuard-protected CD-ROM are encrypted.
A special digital signature is inscribed onto a pressed CD-ROM, and mapped into a software decryption key. The digital signature is not reproducible by either counterfeiting (re-mastering) or disc burning.
When an authentic disc is used, the signature is present, decryption occurs and the application runs. The user is not even aware that the product is protected. When a copy is used, the signature is not present, no decryption occurs and the application does not run. Instead, a message, a limited demo, a link to an e-commerce web site, or a presentation is launched. This transforms every illegal copy into a marketing tool and revenue generator.
This technology is can also be applied to music CD's, and even MP3.
Summary
Piracy is not acceptable. We all understand that. With the price of CDR drives and CDR media dropping it has become easy to copy your friends software and music collections for next to nothing. You can copy DVD movies and MP3 songs just as cheap. This kind of piracy itself is more like a lapse in ethics. If this lapse goes unchecked losses to software companies alone could exceed $13 billion. Now add the losses to the music publishers and movie producers and you can quickly see that a relatively small investment, that can be passed on to the consumer to the tune of pennies per CD, would be pretty attractive. There are others that have been working on CD protection. They have mostly used technology that is easily bypassed. When will this lapse of ethics end? We think it will end with the implementation of DiscGuard. If you cannot copy a CD, you will buy it. If you cannot buy the CD, you will do without. Too much money has been lost for too long. TTR Technologies has the solution. TTR Technologies is getting the contracts. TTR Technologies stock is undervalued. Do your due diligence and you will come to the same conclusion. K & D Equities believes the technology to protect is here, and undervalued
Undervalued Timing Opportunity
We recommend TTR Technologies as an excellent growth opportunity.
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