Tuesday January 16, 8:07 am Eastern Time
Press Release
Nettaxi.com Ranked Number 30 On PC
Data
CAMPBELL, Calif.--(BUSINESS WIRE)--Jan. 16, 2001-Nettaxi.com (OTC BB:NTXY - news), a community and portal web site announces that its recent implementation of a new marketing & promotions campaign during the holidays was followed by a dramatic increase in traffic. The Nettaxi.com web site rocketed to the thirtieth (30) largest internet website with up to 3.3 million unique visitors according to PC Data for the week ending December 30, 2000.
``This is a great way to end the year and start the new millennium!'' said Nettaxi's Executive Vice President of Sales and Marketing, Robert Speicher. ``The whole team has been working hard to transition Nettaxi.com's business model from a free portal web site dependent on ad revenues to a marketing and promotions company that generates revenue based upon subscriptions, direct marketing, e-commerce, and ad revenues. We implemented our first campaign in December, which featured a wide variety of Brand Name Merchants and their products. The campaign generated a significant increase in daily traffic to our merchant partners products, where they enjoyed in excess of 1,500,000 clicks for the last two weeks of the month. Our partners believed our success would decline after Christmas, but we actually increased our revenues between Christmas and New Years. We believe this model has proven extremely effective in generating a high volume of revenue for Nettaxi and our Merchant Partners, and are planning additional programs for this year. We hope to add new partners in the immediate future who want to share in our success and benefit from this sort of promotion for holiday, seasonal and sports related promotions. We anticipate that both online e-commerce resellers, brick-and-mortar retailers and wholesalers will be able to share in the results of this new marketing approach.''
About Nettaxi.com
Nettaxi.com, based in Campbell, Calif., is a developer of commerce-enabled and content-rich communities that offer members a place to build their ``homes'' or ``businesses'' on the Web. Nettaxi's homepage provides access to news, entertainment, sports, financial, and travel information and services such as free e-mail, personal home pages, chat and message boards. Nettaxi's CD-ROM product ``Nettaxi.com: The Experience'' is an award-winning, interactive learning tool which focuses on users that are new to the Internet. Through interaction with ``Url'' Nettaxi's cyber-cabby, users learn how to use email and the Internet. The CD-ROM can be customized to serve as an excellent customer acquisition tool by integrating partner's sites into the learning experience. Nettaxi is found on the Web at www.nettaxi.com.
Safe Harbor Statement
The matters discussed in this news release include forward-looking statements which are subject to
various risks, uncertainties and other factors that could cause actual results to vary materially from the
results anticipated in such forward looking statements. Such risks, uncertainties and other factors
include competition, the management of Nettaxi.com's growth, the ability to deliver new products to
market on time. Nettaxi.com's limited operating history, significant losses incurred since inception,
expectation of losses for the foreseeable future, the fact that our revenue growth in prior periods is not
indicative of future growth, the inability to accurately predict our future revenues, and other risks
detailed from time to time in Nettaxi.com's filings with the Securities and Exchange Commission. These
forward-looking statements represent Nettaxi.com's judgment as of the date of this release.
Nettaxi.com disclaims any intent or obligation to update these forward-looking statements.
Contact:
Nettaxi.com, Campbell
Robert Speicher, 408/879-9880
bgspeich@nettaxi.com
or
Jim Pearce, 949/737-1674 (Investor Relations)
Jpearce@nettaxi.com |
