Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: HRP who wrote (24613)	6/6/1997 3:04:00 PM
From: Stan J. Czernel	of 58324

HRP: re:<Regarding the price of Zip disks, based on Iomega's past use of consumer research isn't it reasonable to anticipate that Iomega will price the disks through time so as to maximize profit?> The Zip disk price certainly will decline - over time. I don't doubt that this is part of the Iomega plan. But IO is selling all it (and its partners) can produce at the current price levels - - so why should they drop the price? The art here is to sell as much as you can at the highest price you can. As installed base of Zips increase - which will cause zip disk sales to increase - I am sure that the unit price will come down. This has to be done so as not to jeopardize profits. About becoming the standard...dunno. I think we may see multiple 'standards' for removable storage. However, I do think that IO is ahead of the pack by an almost insurmountable lead, and that they will profit tremendously - even if they don't make it into every SKU.

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