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Technology Stocks : Aahh...iNEXTV (AXC) The NEXT Thing!
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To: HPilot who started this subject3/6/2001 3:14:12 PM
From: DrD  Read Replies (1) of 4169
 
Possible Opportunity for New Source of Ad Revenues?
I've noticed in recent months there exists an exception to the current environment of extreme lack of advertisements as a source of revenues. Although at first glance, it might not be obvious this exception could be utilized by iNEXTV.

Recently, there has been a burst of advertisements directed at the general public touting prescription drugs by the pharmaceutical companies. This is the first time (to my knowledge) the pharmaceutical companies have circumvented the physician, and marketed prescription drugs directly to the general public. While there might be some legitimate questions about such a strategy, there is no question that those Pharmaceuticals are charging ahead full force spending tons money on that direct marketing effort.

I have seen those ads everywhere,e.g. magazines, prime time television, even heard them on radio.

Question: Given the NEW and GROWING source of advertising revenues available from the Pharmaceuticals, could not streaming video ads (iNEXTV) play a role in getting the prescription drugs message to the general public? In short, tap into the already existing efforts by the Pharmaceuticals to market directly to the general public.

There could be many potential partners and syndication opportunities here, IMO. Comments are welcome.
DrD
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