Cingular Wireless Launches Service, GSM Technology, And 50 New Stores in Seattle and Spokane Markets
Advertising Campaign and Major Customer Service Initiative Celebrate
Self-Expression; National Wireless Leader Unites 11 Brands With a Cingular Name
SEATTLE, March 7 /PRNewswire/ -- Cingular Wireless, one of the most extensive
wireless companies in the United States, bursts onto the Seattle and Spokane scene
today. Cingular is launching its brand locally in conjunction with a national branding
campaign celebrating self-expression and a promise to provide unparalleled customer
service. The company is also announcing its state-of-the-art network, based on
all-digital GSM (global system for mobile communications) technology for all of its
mobile phone users in Seattle and Spokane.
``Cingular is committed to providing a superior customer experience. The 'C' in Cingular
is a promise that the customer is our number one focus. Our goal is to provide value and
convenience at a new level never seen before in this area,'' said Cingular Vice
President John Dwyer. ``As part of this commitment, Cingular will have 50 stores
operating in Seattle for customers' convenience and accessibility -- more than any other
carrier in this market. With such vast distribution, customers will have numerous
opportunities to learn more about Cingular in Seattle. At Cingular, everything we do
supports and enhances the need for human expression. You'll see this is in how we
operate -- from our distribution, products, equipment, plans and services we offer.''
Cingular is one of the most extensive wireless companies in the nation, with over 20
million customers in 39 states. Representing the largest consolidation of brands in the
wireless industry, the Cingular name unites 11 brands brought together through the joint
venture of SBC Communications and BellSouth announced October 5, 2000.
The company also announced its ``Cingular Promise:'' to provide a new level of
superior, individual customer service. The Promise means that customers can update
their rate plans at anytime with no charges, and automatically receive promotional rates
on new phones every two years. The current promotion for all customers includes the
ability to get the compact and sleek Nokia 8290 series phone for only $99 or the
Ericsson T28 for free with activation of a service plan.
Cingular is also announcing unique offers on calling plans and equipment. This includes
its ``Chat All You Want'' promotion, which allows unlimited local wireless-to-wireless
calls or text messages between Cingular customers in the same home service area.
The promotion is available at no cost as part of a number of easy-to-understand,
simplified rate plans.
Cingular customers will also benefit from a new, more powerful wireless company
providing national reach, far greater coverage areas and the latest in wireless data and
voice communications at very competitive prices.
The Cingular brand will replace GTE Wireless in the Seattle and Spokane markets.
Cingular will be using GSM technology to replace the GTE Wireless digital network.
Current GTE Wireless customers have been contacted with instructions to come into the
nearest Cingular store in order to trade out their old GTE Wireless phones. Cingular will
provide GTE Wireless customers with a new state-of-the-art GSM phone free of charge
and a credit for a free month of access time on their bill when they sign up for Cingular
Wireless service and their account balances are current. Active prepaid customers will
be able to purchase a prepaid phone for $50 ($100 value) with a $50 airtime credit
included.
ABOUT CINGULAR WIRELESS
Cingular Wireless is the second largest wireless carrier in the U.S., and is dedicated to
self-expression and customer-friendly service. As a leader in mobile voice and data
communications, Cingular, a joint venture between SBC Communications and
BellSouth, currently serves over 20 million customers nationwide. Cingular offers
customers advanced technologies in simple, cost-effective ways that permit them to tap
the creative potential of wireless through their own self-expression. Details of the
company are available at www.cingular.com .
SOURCE: Cingular Wireless |
