Sedona Establishes Center of Excellence to Enhance Customer Service Capabilities
KING OF PRUSSIA, Pa.--(BUSINESS WIRE)--March 7, 2001--SEDONA(R) Corporation (NASDAQ: SDNA) announced today that it has established a Center of Excellence to provide cross-trained service personnel to streamline the company's service capabilities and increase the effectiveness of SEDONA's Intarsia(TM) customer relationship management (CRM) application solution and marketing solution services' customer support.
The Center of Excellence will combine more than 25 internal SEDONA specialists from the Professional Services, Marketing and Customer Care groups to broaden the skill and capability of each technical resource in order to provide a wider range of services to SEDONA's customers. Each member of the team will maintain a primary focus area of expertise, but will be cross-trained in sales support, customer care, call center support, installation and product training to extend their proficiency and understanding of SEDONA's CRM solutions.
"The intent behind the Center of Excellence is to create a company-wide resource team where each member will possess multiple capabilities to provide our customers with a level of services and support that will enable them to fully exploit the benefits of our CRM solutions," said Marco Emrich, president and CEO, SEDONA. "The rapid growth that SEDONA has experienced necessitates increased employee expertise in a number of areas. Having employees with multiple skills, not only increases customer satisfaction, but also facilitates SEDONA's goal of achieving profitable operations as quickly as possible."
"With the cross-fertilization of knowledge, a member of the Center of Excellence will be able to make a sales presentation as well as train a new customer," said Jim Henley, vice president of professional service, SEDONA.
"The integration of knowledge and skills will better aid SEDONA's customer service capabilities and elevate customer satisfaction." For more information about SEDONA's Intarsia CRM solution or marketing solution services, please call 1-800-815-3307 or visit the SEDONA Web site at www.sedonacorp.com. |
