NEW YORK, Mar 7, 2001 /PRNewswire via COMTEX/ -- ACTV, Inc. (Nasdaq: IATV), a
leading digital media company, announced that Chairman and CEO William C.
Samuels will present today at the 2001 Bear Stearns Media & Entertainment
Conference in Boca Raton, FL. An audio stream of the presentation will be
Webcast live starting at 8:30 am (EST) and will also be available on a recorded
basis until March 18 at bearstearns.com.
During the conference, which is attended by leading institutional investors
following the media and entertainment industries and which features
presentations by the top public companies in these industries, Mr. Samuels plans
to provide a strategic overview of ACTV's emergence as an integrated provider of
technical and creative services, tools and proprietary technologies to the
interactive television and enhanced media markets.
Among other topics, Mr. Samuels is expected to discuss the significant market
opportunity for targeted advertising on digital TV platforms. ACTV's SpotOnsm, a
software-based product sold to cable and satellite TV distributors, is unique in
its ability to target commercials to individual digital set-top boxes. Mr.
Samuels is also expected to highlight the company's recent acquisition of
Intellocity Inc., a leading interactive television (iTV) developer, which
significantly broadens the array of technical and creative services ACTV offers
to TV distributors, device makers, programmers and advertisers.
Addressing the SpotOn product, Mr. Samuels said, "The recent trend within the
cable industry of clustering subscribers has put a focus on growth opportunities
for cable's $3 billion plus local advertising business. We believe that SpotOn's
digital targeting, accountability and interactive capabilities will drive major
increases in local MSO ad revenues and cash flow. Importantly for the MSOs, this
revenue gain won't come out of their subscribers' pockets."
Mr. Samuels continued, "By positioning ourselves as a full-service supplier of
services, tools and applications to the digital television and enhanced media
markets, ACTV is emerging as the first company that can address virtually all of
the needs of distributors, programmers, and advertisers seeking to compete in
television's next generation."
ACTV, Inc. is a digital media company providing technical and creative services,
tools and proprietary products for enhanced media, interactive TV advertising
and personalized programming applications. Based in New York City, ACTV has
strategic relationships with key players in the Internet, television and digital
technology fields, including Liberty Digital, Motorola Broadband Communications
Sector, OpenTV and Liberty Livewire Corporation. For more information, visit
actv.com.
This news release contains forward-looking statements as defined by the Private
Securities Litigation Reform Act of 1995. Forward-looking statements include
statements concerning plans, objectives, goals, strategies, future events or
performance, and underlying assumptions and other statements which are other
than statements of historical facts. These statements are subject to
uncertainties and risks including, but not limited to, product and service
demand and acceptance, changes in technology, economic conditions, the impact of
competition and pricing, government regulation, and other risks defined in this
document and in statements filed from time to time with the Securities and
Exchange Commission. All such forward-looking statements, whether written or
oral, and whether made by or on behalf of the companies, are expressly qualified
by the cautionary statements and any other cautionary statements which may
accompany the forward-looking statements. In addition, the companies disclaim
any obligation to update any forward-looking statements to reflect events or
circumstances after the date hereof.
SOURCE ACTV, Inc.
CONTACT: Investors - Ted O'Donnell of ACTV, Inc., 212-217-1600, or
ir@actv.com; or Mike Rosen, mrosen@bratskeir.com, or Ryan Poliakoff,
rpoliakoff@bratskeir.com, both of Bratskeir & Company, 212-679-2233; or Kim
Holt of Brainerd Communicators, 212-986-6667, or holt@braincomm.com, all for
ACTV, Inc.
URL: actv.com
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