Bluetooth: from RF semiconductors to softw. applications Message Board

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Technology Stocks : Bluetooth: from RF semiconductors to softw. applications

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To: Mats Ericsson who started this subject	3/7/2001 11:32:24 AM
From: Mats Ericsson	Read Replies (1) of 322

Bluetooth Infotainment point demo at Ericsson website. Infotainment stations in busses - consumer statisticks collecting. etc. Blip: Totally new businesconcepts arraiwing. Bluetooth Local Infotainment Point, BLIP(TM). With BLIP, the Internet moves onto the street and becomes localised. BLIP is a free-standing local platform that communicates through Bluetooth(TM) technology, which enables users to gain access to information through their mobile phone, PDA or other mobile device. As more and more mobile phones and handheld devices are being equipped with Bluetooth as standard, Ericsson believes that BLIP will catch on quickly. “BLIP introduces a whole new dimension into mobile networks. By gearing communications to particular times and situations, we have created a platform for a range of new services. In only a few years' time 'blipping' while on the move will be as common as home surfing is today,” Peter Lundin, managing director of venture BLIP at Ericsson Business Innovation, prophesies. Ericsson has initiated a number of partnerships to help it launch BLIP on the market. The possibilities are legion. One idea is to place BLIPs in advertising panels. This would enable advertisers to use the panels as a direct channel for interactive communication with consumers. People who pass by would be able to 'blip' in to local pages to download discount coupons, test new products and watch video presentations, to mention but a few examples. “We see large opportunities, for example in public transports. Each line could provide information or gather feedback from the passengers through BLIP. One of BLIP's greatest assets is that it is free for the end user. That is why we think it will soon become widespread, says Peter Lundin. BLIP will be launched globally in 2001.http://www.ericsson.com/blip/main.asp

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