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Microcap & Penny Stocks : SEVU: New Invention of Great Potential...
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To: Anthony@Pacific who wrote (1696)3/7/2001 7:37:52 PM
From: StockDung  Read Replies (1) of 1992
 
Council of Better Business Bureaus, Inc.
Press Release

For Immediate Release

***Consumer Alert*** July 4, 1997

BBB Warns About TV Infomercials
The BBB of San Diego and Imperial Counties has issued consumer tips for evaluating infomercials. You've seen them -- infomercials that sell everything from stain removers, kitchen gadgets and exercise machines to creams and lotions that claim to grow hair or erase wrinkles. Other infomercials offer secrets on how to obtain low-interest loans and get-rich-quick schemes in real estate or other business opportunities which are "guaranteed" to make millions.

These slick, half-hour television commercials often appear on cable channels during the early morning hours or on weekends. The best-selling infomercials have mass appeal and qualities easily demonstrated on television. They prompt viewers to jump up and phone a toll-free number to order ("Call now! Have your credit card ready! Operators are standing by!"), while others are designed to bring in qualified leads for follow-up sales or direct consumers into stores to buy the product.

The Better Business Bureau (BBB) cautions consumers to be as careful about buying products from infomercials as you would be if someone appeared at your front door or tried to sell you something over the phone. If you're tempted to respond to an infomercial, the BBB offers a few suggestions:

Ask companies for written substantiation of claims in their presentation, especially claims of high income or guaranteed results.

Be aware that "experts" and celebrities who endorse a product often are paid by the advertiser.

Be cautious about "testimonials". Folks making the testimonials may be paid endorsers whose experience may not reflect the experience of many purchasers.

Before you buy, decide whether the cost is reasonable for the product you actually will be purchasing. Some books, audio and video tapes and computer hardware and software are sold at prices higher than you could buy them at a nearby store.

Don't buy any product or program because you are offered something free with an immediate purchase. It's not a good deal if you don't need it, or if it sounds too good to be true.

Don't be pressured to purchase immediately. Good products are not sold through high pressure tactics.

Check out the company with your Better Business Bureau, your local consumer protection agency, and the Federal Trade Commission.
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