SkyTel Puts 10,000 SkyWord Plus Units in Service
JACKSON, MISS. (June 6) BUSINESS WIRE -June 6, 1997--SkyTel, a subsidiary of Mobile Telecommunication Technologies, Corp. (NASDAQ:MTEL), announced today that it has added over 10,000 subscribers to the company's latest Advanced Messaging service, SkyWord(R) Plus. Introduced April 29, 1997, SkyWord Plus guarantees message delivery and includes MessageMender(TM) which automatically corrects garbled messages.
"With its guaranteed delivery and message correction features, SkyWord Plus will set a new industry standard for wireless messaging," said John T. Stupka, Mtel president and CEO. "As more people experience this service and as Mtel's resellers complete their service introductions, we anticipate the pace of sales to accelerate further."
Mtel's 52 resellers include AirTouch Paging, American Paging, Ameritech Cellular and Paging, Arch Communications Group, Inc., AT&T Wireless Services, Inc., Bell Atlantic/NYNEX Mobile Systems, GTE Telephone Operations, MCI Telecommunications Corporation and ProNet, Inc.
"Studies have shown that customers want low cost, high quality messaging services." Stupka continued. "The early acceptance of SkyWord Plus by consumers confirms this and further strengthens our confidence in our Advanced Messaging products and the potential market for all types of narrowband PCS services."
SkyWord Plus utilizes the "Store and Deliver" feature of the Mtel Advanced Messaging network in order to guarantee message delivery. When subscribers turn their pagers off or travel out of coverage, the system stores their messages and automatically delivers them when the pager is turned back on or back in range.
The service is delivered via the new Motorola PageFinder pager. Customers may rent these units for $10 a month or purchase them for $150. Purchasers will receive an incentive package, which includes an activation fee waiver, coupons for free basic service during the twelfth and twenty-fourth months of their subscriptions, and a two year warranty from Motorola on the PageFinder. Anyone interested in SkyWord Plus may call 1.800.801.2480 or visit the SkyTel website www.skytel.com ).
Mtel is a leader in wireless messaging, serving more than a million customers worldwide. Since 1988, Mtel has led the paging industry toward true messaging through a series of innovations that culminate in full interactive service. Mtel is headquartered in Jackson, Mississippi, and had 1996 revenues of $350 million. Its SkyTel service is a leading brand in U.S. and Global paging. Detailed information regarding SkyTel products and services is available on the Internet at www.skytel.com .
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CONTACT: Mtel Public Relations, Jackson Johnny Hales, 601/944-7046
KEYWORD: MISSISSIPPI
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