Altaba Inc. (formerly Yahoo) Message Board

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Technology Stocks : Altaba Inc. (formerly Yahoo)

AABA 19.63

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Nov 6 4:00 PM EST

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To: Doug Fowler who wrote (26454)	3/7/2001 10:37:01 PM
From: Rob S.	Read Replies (1) of 27307

Nice post. You hit the basic problem. The deep down fundamental problem is that the huge advertising media that grew up over the decades based on captive broadcast technologies has ben unsuccessful in molding the Internet into a similar broadcast media type mold. Advertising works when you have a captive audience as you do with TV, radio and to some extend published media but advertising is not as forceful when it is in the hands of a user directed media like the Internet. Ad click rates and site retention started plummeting two years ago - it has just taken a while for the advertising industry to be convinced. This is unlikely to turn around.

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