Aahh...iNEXTV (AXC) The NEXT Thing! Message Board

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Technology Stocks : Aahh...iNEXTV (AXC) The NEXT Thing!

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To: HPilot who started this subject	3/8/2001 1:56:45 PM
From: DrD	of 4169

I recently sent this Email to Marc Chalom as a suggestion pointing to a possible source of ad revenues, in this tight advertising revenue market. DrD To: Mr. Marc Chalom 6 March 2001 From: Dr. xxxxxxxxxx Below you will find an excerpt from a message I posted on Silicon Investor pertaining to the Pharmaceutical Industries' relatively recent shift to an advertising strategy of large scale direct marketing of prescription drugs to the general public. I write about possible roles iNEXTV might play in such a new endeavor by the pharmaceutical companies. I would appreciate your review this suggestion for possible implementation. I am a long term (and long time) investor in Ampex, and an infrequent poster on Silicon Investor under the name of DrD Thank you for your attention. Dr. xxxxxxxxxx <<<Possible Opportunity for New Source of Ad Revenues? I've noticed in recent months there exists an exception to the current environment of extreme lack of advertisements as a source of revenues. Although at first glance, it might not be obvious this exception could be utilized by iNEXTV. Recently, there has been a burst of advertisements directed at the general public touting prescription drugs by the pharmaceutical companies. This is the first time (to my knowledge) the pharmaceutical companies have circumvented the physician, and marketed prescription drugs directly to the general public. The intent is probably to increase the public's awareness of the particular brand of the drug and have the patient suggest (lobby) to the physician that particular medicine. While there might be some legitimate questions about such a strategy, there is no question that those Pharmaceuticals are charging ahead full force spending a great deal of money on that direct marketing effort. I have seen those ads everywhere,e.g. magazines, prime time television, even heard them on radio. Question: Given the NEW and GROWING source of advertising revenues available from the Pharmaceuticals, could not streaming video ads (iNEXTV) play a role in getting the prescription drugs message to the general public? In short, tap into the already existing efforts by the Pharmaceuticals to market directly to the general public. There could be many potential partners and syndication opportunities here, IMO. Comments are welcome.>>> DrD

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