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Strategies & Market Trends : Making Money is Main Objective

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To: Softechie who started this subject	3/8/2001 4:15:36 PM
From: Softechie	of 2155

DJ SG Cowen's Reamer: Yahoo Needs Sophisticated Ad Approach 08 Mar 15:12 NEW YORK (Dow Jones)--Yahoo! Inc. (YHOO) may take at least four quarters to change its online advertising approach from button and banner ads to more sophisticated formats, said Scott Reamer, an analyst at SG Cowen. In a CNBC interview Thursday, Reamer said banner ads have proved not to be working, and Yahoo needs to move to "more sophisticated Internet advertising like direct marketing and sponsorship." "How successful the transition will be is anybody's guess," he said. Reamer downgraded his rating Thursday morning on the troubled Internet portal to "sell". Comparing Yahoo's valuation to those of traditional media companies, he said $17 a share "is even kind of generous." -By Lingling Wei, Dow Jones Newswires; 201-938-2089 (END) DOW JONES NEWS 03-08-01 03:12 PM

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