Iridium back in business. Lucky, lucky us [according to some maniacs such as Bernie Schwartz who at least admits he hasn't a clue about marketing]. I have been a salesman for a long time and I can tell you that it is NOT good for competitors to come calling on your prospective customers.
Even some in this very thread thought it would be good to have Iridium taking customers which would otherwise be Globalstar's.
I didn't think it was a nail in Globalstar's heart that Iridium failed. I thought it was great [for us, though bad overall that huge capital was destroyed]. I am happy for both ICO and Iridium to have nails and stakes driven through their hearts. I'm with $ill Gates and we need to squeeze the lifeblood out of them and competition means doing that if we can. Judges live in a cloistered, ignorant world if they think it's all lovey-dovey out in the world of selling and that all companies should have a share of the business.
<Press Release
SOURCE: Iridium Satellite LLC
Iridium Satellite Forges 13 Service Provider Agreements
Distribution Network to Support Global, Industrial Customers
LEESBURG, Va., March 8 /PRNewswire/ -- Iridium Satellite LLC, the only provider of truly global, truly mobile satellite voice and data solutions, today announced that it has signed agreements with 13 service providers to offer worldwide distribution capabilities at the time of Iridium's commercial service launch next month. The non-exclusive agreements will enable the providers to sell Iridium services to industrial and government markets in remote areas where no other form of communication is available.
``In selecting our service providers, we looked for established companies that understand how Iridium can be sold as part of an overall satellite communications solution for industrial and government markets,'' said Dan Colussy, chairman and CEO of Iridium. ``The robust and experienced distribution channel we assembled is a pivotal component of our rollout plan and will be a contributing factor to Iridium's success and profitability.''>
I hope that Iridium adopts Wacky Wireless pricing and uses the Motorola patent. That will at least give the marketers of Globalstar an idea about how to price the service. However, I fear that Iridium won't sell cheaply because they have limited capital invested and any sales are cream on the military purchases. So I expect Globalstar will blunder yet again and think that because Iridium has high prices, Globalstar should target their prices just a little below Iridium's.
That would be a big mistake.
Globalstar needs to sell really cheap to generate huge minute sales and get customers stampeding to buy handsets.
L M Ericsson is stifling Globalstar with excessively expensive handsets in the GSM world. Service Providers should be selling QUALCOMM handsets in competition with Ericy and Telit. Also, QUALCOMM should license Motorola to produce Globalstar handsets on the same basis as Ericy and Telit in exchange for the right to use the Motorola Wacky Wireless patent in Globalstar applications.
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