Iomega Announces Summer Rebate Program On Zip Products
ROY, Utah--(BUSINESS WIRE)--July 1, 1996--Iomega Corporation (NASDAQ:IOMG) today
announced a limited-time rebate program for its Zip drive and 100 MB Zip disks. The rebate
program, which represents the next step in Iomega's previously announced strategy of expanding
market penetration of its award-winning Zip products, offers customers unprecedented value on a
removable storage solution.
From July 1 through September 15, 1996, customers purchasing Iomega branded Zip drives, which
sell for an estimated street price of $199.95 (U.S.), will be eligible for a $50 mail-in rebate.
In addition, customers will also be eligible to receive a $20 mail-in rebate when they purchase any
combination of 10 Iomega branded Zip disks including Iomega's Giga-pack which sells for an
estimated street price of $149.95 (U.S). To qualify, customers must purchase Iomega branded Zip
drive and disks at participating North American resellers and mail the rebate coupon and original
receipt back to Iomega by October 15, 1996.
In addition, for those customers who purchase a Zip drive and 10 Zip disks, Iomega is also offering a
free Zip drive carrying case and two Zip caddies, each of which can organize up to six disks. Both
purchases must be made at the same time.
"The Zip drive is gaining acceptance as the new high capacity, high performance personal storage
standard for multimedia computing in today's digital age," said Andy Grolnick, Zip product line
manager at Iomega. "This rebate program takes the value of Zip products to a completely new level,
making them even more affordable for today's storage hungry personal computer consumers."
New Accessories
Iomega also recently announced two new mobile accessories for the external Zip drives. The
Zip-Unleashed rechargeable battery pack will power the Zip drive for up to three hours. It can also
be plugged directly into a wall outlet for convenient, built-in charging. Zip-Unleashed is about the
size of a deck of cards and attaches directly to the Zip drive. It is expected to be available in July at
an estimated street price of $49.95 (U.S.).
Iomega's new Zip card is a type II PCMCIA-to-SCSI adapter the size of a credit card that
connects to Intel-based notebook computers. With the Zip card, users can take advantage of the
increased speeds of SCSI Zip drives. It is available now at an estimated street price of $99.95.
Iomega has shipped over two million Zip drives since its introduction last year, making it one of the
industry's fastest-selling personal storage products. The Zip drive is available for an estimated
street price of $199.95, with 100-megabyte Zip disks available for an estimated street price as low
as $14.95 each.
Iomega Corporation provides personal computer storage solutions that help people manage their
computer stuff -- anywhere. These solutions include: Zip drives and disks; Jaz one-gigabyte drives
and disks; Ditto tape backup drives and tape cartridges; and the Bernoulli line of removable drives
and disks. Used in homes, business, government and education, and by creative professionals,
Iomega storage solutions are available through computer retail stores, resellers and major
distributors. The Company can be reached at 800-MY-STUFF (800/697-8833) or on the World
Wide Web located at iomega.com.
NOTE TO EDITORS: Iomega and Bernoulli are registered trademarks of, and Zip, Ditto, Jaz,
Zip-Unleashed and the Iomega logo are trademarks of, Iomega Corporation. All other product and
brand names are the property of their respective companies.
CONTACT: Iomega Corporation
A. Cory Maloy, 801/778-3712
or
Copithorne and Bellows
Alison Diboll, 415/975-2209
or
For Investor Relations information, please contact:
Iomega Investor Relations Department, 801/778-3585
or
Kalt Rosen & Associates
Howard Kalt, 415/397-2686 |
