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Gold/Mining/Energy : Direct Focus Inc. (DFXI)

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To: J. Plantinga who wrote (34)6/7/1997 11:58:00 AM
From: John Carswell   of 768
 
Sorry for the dealy in responding but between travel and little time, I haven't been on SI for a while.

The Infomercial is rolling out in the US now and will be accelerated in frequency over the next 6 months. This airing draws the audience and the Bow Flex marketing machine is so slick that they close a very high percentage of inquiries. The marketing strenght and sales strength are what is pushing the revenues up and up and this should be seen in the stock price. The stock needs to see greater volume of trading to be appreciated.

Hope that helps.
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