GLAXOSMITHKLINE PLC: GREY GLOBAL GROUP INC - Selects MediaCom as Media
Buying Agency of Record
New York, New York, Mar 16, 2001 (Market News Publishing via COMTEX) --
GlaxoSmithKline announced that it has chosen MediaCom, a division of Grey Global
Group, as its consumer media buying agency of record.
The selection follows a decision by GlaxoSmithKline, one of the world's leading
research-based pharmaceutical and consumer healthcare companies, to consolidate
all its consumer advertising media buying with one agency in an effort to
leverage the newly combined company's buying power, to streamline
decision-making and to achieve the greatest possible efficiency, effectiveness,
and return on its advertising.
MediaCom was selected after an evaluation process in which GlaxoSmithKline's
four incumbent agencies were asked to submit proposals. The assignment was based
on a variety of criteria, including efficiencies, strategic thinking and a
creative approach to media.
GlaxoSmithKline will continue to work with a variety of existing agencies to
develop advertising strategies, creative approaches, and media planning.
MediaCom is one of the world's largest media services companies. With over $10
billion in billings and offices in 67 countries, MediaCom provides business
building media solutions for the world's largest advertisers.
GlaxoSmithKline -- one of the world's leading research-based pharmaceutical and
healthcare companies -- is committed to improving the quality of human life by
enabling people to do more, feel better and live longer.
CONTACT: TEL: (919) 483 2839 GlaxoSmithKline, Mary Anne Rhyne
TEL: (212) 546-2422 MediaCom, Jan Snead
MarketbyFax(tm) - To get the NEWS as it happens, call (604) 689-3041.
(C) 2001 Market News Publishing Inc.
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KEYWORD: New York, New York
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