CheckFree Holdings Corp. (CKFR), the next Dell, Intel? Message Board

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Technology Stocks : CheckFree Holdings Corp. (CKFR), the next Dell, Intel?

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To: Benny Baga who wrote (17764)	3/19/2001 6:06:19 PM
From: Rob C.	Read Replies (1) of 20297

Benny, >>>>To be honest I never expected Yahoo to advertise Bill Pay as much as they do. IMO the reason Yahoo is advertising so much for Checkfree is that it is probably one of the best returns for them in this dot-bomb environment. Maybe they are looking to make themselves some money instead of giving ad space away for very little. Cost/Benefit ratio for bill pay vs the money they are getting from other sources like putting money in the bank for a rainy day. If they manage to get 500,000 subscribers that will use the service, that becomes reccurring revenue vs the little money they can sell the space for in this ad market. When the economy turns around I am sure we will see less ads, until then I hope the sub numbers really explode. Regards, Rob

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