Start-up provides gateway into Asia
By SIMON HAYES
20mar01
TECHNOLOGY companies with plans to enter the Asian market are being targeted by an Australian start-up aiming to be one of a new generation of multimedia and marketing firms.
E-Asia Access – founded last month by a group of high-profile Australian Chinese entrepreneurs – offers local firms a range of bilingual technology and media services designed to improve communications with Asian customers and business partners.
The board includes Sydney Chinatown Chamber of Commerce vice-president King Fong, lawyer and republican Jason Yat-Sen Li and former South China Morning Post journalist Mimi Chau.
Ms Chau said that with so many ideas being floated by the partners, the new firm's first challenge would be to boil them down to a few core business offerings.
"The partners come from diverse backgrounds, but we all have the vision of putting together an IT and communications company," she said.
"What we are offering is our professional expertise in media, business development and marketing."
E-Asia Access will offer corporate and government introductions, translation and interpretation of websites, business development services, wider networking opportunities and cultural sensitivity training.
E-Asia Access is negotiating a deal to become an agent to promote Hong Kong's Cyberport, a technology incubation centre likely to attract foreign firms hoping to tap the promise of the Chinese market.
The group is planning to establish the Australian Cybertrade Project to encourage local firms to enter the Cyberport.
E-Asia Access executive Victor Leung said the group was well-placed to promote the project.
"We would disseminate information about the Cyberport, and then develop programs and services to educate Australian firms on the intricacies of doing business in Asia," Mr Leung said.
The company hopes to develop alternative revenue streams through supporting Asian companies entering the Australian market, and Australian corporates in targeting local Asian communities.
"We are already working with companies to target local Asian communities and are already working on quite a few projects," Mr Leung said.
"That's something we can offer immediately, and what we hope will drive initial revenue into the company."
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