News:
biz.yahoo.com
Wednesday March 21, 8:31 am Eastern Time
Press Release
SOURCE: ACTV, Inc.
ACTV Adds Direct Marketing and Commerce Capabilities to Enhanced Media And Interactive Content
Donnelley Marketing to Provide Targeted Database Application, Vitessa To Provide Supply Chain and Commerce Support
NEW YORK, March 21 /PRNewswire/ -- ACTV, Inc. (Nasdaq: IATV - news), a leading digital media company, announced today that it will extend its value-added services to customers through new relationships with Donnelley Marketing, one of the nation's leading direct marketing solutions companies, and Vitessa, the leading provider of outsourced e-commerce solutions.
''Donnelley's marketing applications and Vitessa's e-commerce architecture support all our businesses, providing an intelligent data infrastructure foundation to drive new revenue opportunities for ACTV and our customers,'' says Kevin Sheridan, ACTV Executive Vice President. ''The combination enables ACTV to offer content providers a turnkey enhanced media solution that ties direct marketing and commerce opportunities to interactive programming over the television, Internet and other devices.''
ACTV will use Donnelley Marketing's MarketZone application to implement data warehousing and direct marketing services within its SpotOn, HyperTV with Livewire and Bottle Rocket product offerings. These services will initially be offered to programmers and advertisers through HyperTV with Livewire's enhanced media platform, which synchronizes Web content with television programming. In the future, they will be incorporated into interactive online and broadband games created by ACTV's Bottle Rocket subsidiary and personalized advertising enabled by SpotOn.
''MarketZone's powerful online analysis capability will allow programmers and advertisers to quickly access aggregate viewer data related to program and promotional offers delivered to HyperTV and Bottle Rocket users,'' says Michael Morreale, chief operating officer of Donnelley Marketing. ''Additionally, MarketZone's robust database warehousing, campaign management and e-marketing capabilities will transform initial HyperTV and Bottle Rocket sessions into long-term marketing relationships for ACTV's programming and advertising customers.''
ACTV will rely on Vitessa to enable e-commerce across its product offerings, initially within HyperTV with Livewire and Bottle Rocket sessions. Vitessa's Internet Product Code (VIPC) technology allows relevant offers to be placed within applicable HyperTV and Bottle Rocket content, giving each programmer and advertiser the ability to carry their branding throughout the process. The company's Merchant Exchange solution provides ACTV with an integrated platform of supply chain services including virtual inventory, fulfillment, returns management, commerce compliance, product warranty/service and consumer product rating.
''The convergence of e-commerce technology with interactive television creates a powerful new revenue stream for ACTV's programming and advertising clients,'' says John Boedecker, CEO of Vitessa. ''By integrating Vitessa eBusiness Services and utilizing Donnelley's MarketZone application, ACTV can offer targeted commerce opportunities during the television experience enabling clients to drive revenues over SpotOn, Bottle Rocket, and HyperTV and build closer relationships with ACTV's rapidly growing customer base.''
ACTV, Inc.
ACTV, Inc., (Nasdaq: IATV - news) is a digital media company providing technical and creative services, tools and proprietary products for enhanced media, interactive TV advertising and personalized programming applications. Based in New York City, ACTV has strategic relationships with key players in the Internet, television and digital technology fields including Liberty Digital, Motorola Broadband Communications Sector, OpenTV and Liberty Livewire Corporation. ACTV subsidiary Digital ADCO, Inc., in partnership with Motorola, provides the company's interactive advertising application, SpotOn. ACTV, Inc.'s Enhanced Media Services division includes HyperTV, which enables the synchronization of television programming and online content, and Bottle Rocket, which creates customized and licensed online games. For more information, visit actv.com .
Donnelley Marketing
Founded in 1917, Donnelley Marketing is one of the nation's leading direct marketing solutions companies. They provide their clients with innovative, accurate and time-sensitive solutions to build lasting one-to-one relationships with their customers. These solutions include the industry's most accurate and comprehensive business and consumer content, as well as standard-setting data enrichment, analytical and client information services. Donnelley serves clients in the e-commerce, financial services, merchant (catalog/retail), telecommunications, insurance and packaged goods industries. These clients use the company's products and services for direct marketing, telemarketing, sales and marketing planning, lead generation, customer analysis and eCRM/CRM applications. The company's headquarters are located at 5711 South 86th Circle, PO Box 27347 Omaha, Neb., 68127-0347. Donnelley Marketing can be contacted at (402) 537-7788. For more information on Donnelley Marketing or infoUSA, please visit the companies' web sites at donnelleymarketing.com and infousa.com .
Vitessa Corporation
Vitessa is the leading provider of outsourced e-commerce solutions enabling high traffic, content-rich, Global 2000 branded sites to sell products directly to their audiences. Vitessa solutions are built on Vitessa's proven e-commerce infrastructure that combines a world-class transaction-processing engine, a dynamic supplier integrated virtual supply chain enabling virtual consignment, and the patent-pending Vitessa Internet Product Code(TM) (VIPC) providing distributed commerce wherever HTML is supported. Vitessa is a privately held company headquartered in Seattle with regional sales offices nationwide. For more information visit vitessa.net .
SOURCE: ACTV, Inc. |
