BriteSmile Announces Recent Award Commendations
Teeth Whitening Leader Recognized for Excellence in Medical Design, Website Design and Infomercial
WALNUT CREEK, Calif., March 21 /PRNewswire/ -- BriteSmile Inc. NASDAQ:BSML), which has quickly risen to dental prominence with its superior, one-hour teeth whitening technology, has recently received several key awards for design and production excellence of the company's whitening products, its infomercial and website. "We are very proud of these recent commendations," said John Reed, BriteSmile CEO. "We strive for excellence across the board -- from the development of superior technology to delivering off the charts results to our clients. To be recognized by three diverse sectors speaks to the dedication and efforts of the entire BriteSmile team."
BriteSmile's recent awards include:
* 2001 Medical Design Excellence Award (MDEA) -- The BriteSmile 2000 was designed by IDEO, a Palo Alto, CA based engineering design company which specializes in the user-centered design of products, services, and environments. The design was one of only 28 2001 MDEA winners and was selected for excellence in the Dental Instruments, Equipment and
Supplies category. Presented by Canon Communications LLS, the MDEA recognizes medical devices and packaging for product innovation; design and engineering excellence; end-user benefit; and cost effectiveness in manufacturing and health care delivery.
* Design Interact Site of the Week (March 12) -- The recently redesigned britesmile.com website was recognized by Design Interact as its "Site of the Week" for March 5, 2001. The BriteSmile website was developed by Envision Interactive. Design Interact provides information and inspiration for the field of interactive media. Its "Site of the Week" honors websites for their combination of good design and technical expertise. For the complete site review, please visit designinteract.com .
* 2000 Greensheet Awards for Infomercial Excellence -- The BriteSmile infomercial, first released by the company in October 2000, was awarded a 2000 Greensheet Award for Infomercial Excellence for Best Personal Care Infomercial. The infomercial is hosted by actor Alan Thicke and features model Angie Everhardt and Denver Broncos football player Ed McCaffery. It was produced by Mayhew/Breen Productions, and has already generated over 100,000 consumer calls to BriteSmile.
Each year The Greensheet Awards are given to new infomercials and short-form spots, or new versions of previously produced infomercials and spots that debuted during the year. The awards are presented by Jordan Whitney, Inc., a research, consulting and publishing company which monitors, ranks and critiques direct response television commercials.
BriteSmile has developed and manufactures the most advanced teeth- whitening technology available, as well as manages state-of-the-art BriteSmile Professional Teeth Whitening Centers. BriteSmile Centers are currently operating in Beverly Hills, Irvine, Palo Alto, Walnut Creek and La Jolla, CA; Honolulu, HI; Houston, TX; Denver, CO; Boston, MA; Boca Raton, FL; Atlanta, GA; New York, NY; Chicago, IL; and, Phoenix, AZ. In addition to BriteSmile Centers, the company has established more than 2,000 Associated Centers. Of the BriteSmile Associated Centers, more than 200 are located outside of the United States, in countries around the world including Argentina, Japan, Singapore, Switzerland, France, Holland, Italy and Belgium. For more information about BriteSmile's procedure, call 1-800-BRITESMILE or visit the Company's Website at britesmile.com . |
