re: Nokia Korea CDMA Handset Launch
... market share target seems pretty aggressive for first year.
>> Nokia Enters in Local Mobile Phone Market
Korea Times
March 21, 2001
Nokia, the world's biggest mobile handset maker, unveiled yesterday two code division multiple access (CDMA) cellular phones new to the Korean market.
The European telephone giant's challenge is expected to change the local mobile phone market, where domestic brands, such as Samsung and LG Electronics, hold 66 percent of the market.
Although Nokia leads the world in GSM technology (global system for mobile communication), which is dominant in Europe and Japan, the company also has a competitive edge in CDMA, a Nokia spokesman said.
In order to enter Korea's telecommunications equipment market, the company has completed technological inter-operability between mobile handsets and the local network.
To do this, Nokia contacted two cellular phone service operators, SK Telecom and Shinsegi Telecomm, and three personal communications service (PCS) providers, LG Telecom, Korea Telecom Freetel and M.com.
Nokia will release another four CDMA models in April and local equipment maker Telson Electronics will produce their products, it said.
Based on its powerful brand recognition and technological superiority, the company plans to secure more than 10 percent of the market by the end of this year.
As of the final quarter last year, Nokia was the number one manufacturer in the world with a 33.9 percent market share in the international cellular phone market. The figure nearly trebled that of number two maker Motorola of the USA (12.7 percent).
Last year, the company grossed around $27 billion of net profit and is supplying its products to more than 130 countries around the world.
Meanwhile, market research firm Gartner Dataquest yesterday gave the mobile phone industry a fillip, saying it expected worldwide sales of 507 million cellular telephones in 2001, well over the industry's own expectations. <<
- Eric - |
