More smoke&hype than beef in SunMicro's land
Microsoft and Intel, meanwhile, continue to chip away at the market for generally more powerful Unix servers. Microsoft Product Manager Michael Gould, who helps oversee the company's Windows 2000 operating system, argues that eight-CPU servers are now a fixture in the "Wintel" landscape and that Intel chips cost less and advance faster than Sun's.
================================================= NEW MIDRANGE SERVERS KEY TO SUN'S MARKET SHARE 03.23.01 COMMERCIAL NEWS HPCwire ==============================================================================
Stephen Shankland reported for CNET News.com: Sun Microsystems will unveil four new midrange Unix servers Wednesday, a critical milestone in the company's drawn-out effort to move its product line to UltraSparc III chips and stave off reinvigorated competition from IBM and Hewlett-Packard.
The servers will come with eight, 12 or 24 CPUs and incorporate high-end features previously available only in the current top-end 64-processor E10000, said Shahin Khan, head of server marketing for Sun. The new machines will range in price from about $80,000 to well over $500,000 and will likely account for the bulk of Sun's sales, Khan said.
The servers are key for Sun. The Palo Alto, Calif., company caught IBM, HP and Compaq Computer flat-footed by selling products in droves to Internet companies and big businesses, but the competition has been fighting back fiercely.
HP's Superdome and IBM's p680 have arrived to compete with Sun's E10000. HP is working on new midrange server products coming later this year.
IBM also has been working behind the scenes to recruit administrators familiar with Sun technology. Under its AIX for Solaris Administrators Project, IBM has been teaching Sun customers how to migrate to IBM's technology. Approximately 1,000 administrators have graduated from the stealth program.
According to IBM, the program has helped the company nab $150 million worth of business. In addition, the company has reorganized its product line and management to dim Sun's prospects.
Besides fighting its competitors, Sun has had to grapple with a spate of delays. The UltraSparc III processor arrived about a year late, and the schedule for releasing the servers has slipped several times.
Better late than never
But now Sun is getting back in gear. "Sun doesn't get the next generation out nearly as fast as they should or as fast as they tell you they will," said Illuminata analyst Jonathan Eunice. "But when they get into a good groove, they tend to have the processor and server humming on the same frequency. I think we're coming into that period again."
While Sun may be getting its new product line into shape, the overall market hasn't been doing well. The Internet effect -- spawning start-ups and new initiatives at traditional companies -- has waned in importance, and slumping server sales have hurt Sun, HP, Intel and others.
Servers handle such critical computing tasks as keeping track of Macy's sales or sending out eBay's Web pages. The market for servers increased 7 percent from $56 billion in 1999 to $60 billion in 2000, according to market research firm IDC.
The new systems -- the eight-processor 3800, the 12-processor 4800 and 4810, and the 24-processor 6800 -- all come with a technology called "partitioning" that lets the computer be divided into several smaller machines. Partitioning, once available only on traditional mainframe computers, has been an advantage Sun has had over IBM, Compaq and HP for years.
Partitioning is useful for companies that want to test software without disrupting the main job the server is working on, Eunice said. And when partition sizes can be changed without having to reboot the server, the technology is useful to adjust to changing demands handled by different partitions.
"It gives you control over how much of your resources you throw at a problem," Eunice said.
HP added partitioning with its Superdome server, and IBM is expected to add a sophisticated version with its coming "Regatta" Unix server due this fall.
Sun calls its new servers "midframes" and acknowledges its debt to the stalwart mainframes that once dominated computing but now are relegated to a comparatively small corner of the market. "We continue to look at the mainframe as a place that gives us new ideas," Khan said.
Sun also owes thanks to Cray Research, the company that originally designed the E10000. Sun acquired the product line, and Wednesday's new servers will be the first machines with partitioning abilities Sun itself has designed.
Microsoft and Intel, meanwhile, continue to chip away at the market for generally more powerful Unix servers. Microsoft Product Manager Michael Gould, who helps oversee the company's Windows 2000 operating system, argues that eight-CPU servers are now a fixture in the "Wintel" landscape and that Intel chips cost less and advance faster than Sun's.
"The UltraSparc III systems are late and they're not enough," he said.
Further delays?
Khan raised the possibility that the still-unreleased top-end Sun server, "StarCat," could be coming later than Sun hoped, declining to comment on whether the company will meet a deadline of this spring.
"We've learned a lesson not really specifying a certain date that can be an anchor," Khan said. "These projects are complex, and they're looking good. We're very much in the vicinity of the expectations we've set."
When the first UltraSparc III servers and workstations were released in September, Sun said StarCat would be released in the spring, and the UltraSparc III chip speed would be increased from 750MHz to 900MHz in the first quarter of 2001.
The chip speed increase still hasn't happened, and the 3800, 4800 and 6800 will be released with 750MHz chips, Khan said. The 900MHz chips, which use copper interconnect technology, are expected "within a quarter or so," he added.
"You have to assume from time to time your yields will not be as high," Khan said, referring to the number of chips in a batch that can run at the desired speed. Texas Instruments builds all of Sun's UltraSparc chips.
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FUJITSU CHALLENGES SUN IN SERVER ARENA 03.23.01 COMMERCIAL NEWS HPCwire ==============================================================================
Stephen Shankland reported: Sun Microsystems is beginning to face a new rival in the market for high-end Unix servers. But the machines, instead of running competing operating systems from IBM, Compaq Computer, or Hewlett-Packard, run Sun's own Solaris.
Even as Sun launches its most important new products in years, servers based on the UltraSparc III chip, Fujitsu's North American arm is likely to beat Sun out of the gate with a new top-end server based on its own version of the Sparc chip.
Fujitsu Technology Solutions has a 64-CPU server and will begin selling a 128-CPU model in mid-April, said Tom Donnelly, North American marketing manager for the line, called the Prime Power family.
"We're going to go into the market, and we're going to have a competitive Solaris platform," Donnelly said. Customers want a second choice besides Sun, the dominant seller of Unix servers, when it comes to buying high-end systems, he said.
But Donnelly insisted Fujitsu is as much Sun's ally as a competitor. "We're targeting HP and IBM and Compaq specifically, and we're spreading the Solaris base," he said. "We're not seeking out Sun customers and trying to displace Sun."
Fujitsu's move was made possible by a complicated arrangement negotiated by Sun, Fujitsu and Fujitsu subsidiary Amdahl that took effect in November. The arrangement lets Fujitsu Technology Solutions, itself a subsidiary of Amdahl, sell its own Sparc-Solaris systems in North America while prohibiting Amdahl from selling Sun servers in that same market. Amdahl, meanwhile, may continue to sell Sun servers in the rest of the world, including Sun's top-end E10000s.
Fujitsu, while tiptoeing around Sun's customers, clearly doesn't lack ambition. "From a pricing standpoint, we are about 10 percent below Sun on an equivalent configuration," Donnelly said. "We are a new company, and we have to get into the business."
A basic model with eight CPUs and 8GB of memory costs about $250,000. A fully loaded 128-processor machine probably will cost about $7 million, Donnelly said.
Fujitsu's designs are based on its Sparc64 chip, a CPU based on designs licensed from Sparc International. It complies with version 9 of the organization''s specification, as does Sun's new UltraSparc III.
The Unix server market, once thought to be quickly replaced by Microsoft Windows servers, were reinvigorated by the Internet and by continued computerization at large corporations. The market grew 14 percent, from $25.4 billion in 1999 to $29.1 billion in 2000, according to research company IDC.
The high end of the server market, long dominated by Sun's E10000, now is seeing greater competition.
HP's Superdome, which began shipping in January, can accommodate as many as 64 CPUs and sports a feature that IBM mainframes and Sun's E10000 have had for years -- the ability to split the computer into several independent "partitions."
Meanwhile, IBM's 24-processor p680 began shipping last fall and is expected to be replaced by a 32-processor system code-named "Regatta" this fall. Regatta will incorporate sophisticated partitioning features that have the potential to outpace Sun and HP.
Fujitsu's machine also offers partitioning, with the 128-CPU model able to be subdivided into as many as 15 sections, Donnelly said.
Fujitsu sells several of the Prime Power models. The model 200 has one or two CPUs; the 400 has four; and the 600 sports eight, with a new version coming that can accommodate 16. At the higher end, the model 1000 can handle 32 CPUs, and the model 2000 has room for 64.
But where Sun has sold thousands of its E10000s, Fujitsu has just begun. Currently 12 customers, all Fortune 100 companies, have bought the top-end model 2000, Donnelly said. Four customers have said they'll want the higher-end 128-CPU model when it arrives.
One hurdle facing Fujitsu is that the beefier the computer, the more cautious the customer. Companies buying these multimillion-dollar machines usually require long periods of time to certify that the machine works as it should.
************************************************************************** DH Brown Reports On IBM Unix Server's Market Success 03.23.01 NEWS BRIEFS HPCwire ==============================================================================
Armonk, NY -- IBM today announced that independent research firm D.H. Brown reported superior price/performance and scalability as the major reasons for the IBM S80 server's unprecedented popularity in the UNIX server marketplace.
Since its introduction in September, 1999, the IBM S80 has become the fastest selling UNIX server in history, with more than 3,000 systems sold in just sixteen months. The D.H. Brown report cites three major factors why customers chose the IBM system over the competition:
Price/performance -- An IBM S80 with 24 processors outperforms comparable 64-way systems from Sun Microsystems and other competitors. With many software applications priced on a per processor basis, choosing a less expensive, but faster S80 results in two cost savings, -- the initial one at purchase and a savings on the purchase of software -- while actually gaining in performance.
Scalability -- Customers indicated the low entry price of a minimally configured S80 allowed them to stay within budget, but the superior scalability of the S80, which uses only 24 copper microprocessors to outperform larger 64-way systems, gave them significant room to meet technology needs as their businesses grew.
IBM's superior technology roadmap -- Customer frequently cited IBM's image, level of service and technology roadmap as key factors in making a purchasing decision.
Industry's Best Performing UNIX Servers
Soon after its introduction in September of 1999, the IBM S80 server became the most decorated performer in the history of industry performance benchmarks -- simultaneously holding ten number one positions, more than any other server in history. IBM extended that record of dominance recently with the introduction of the next-generation IBM eServer p680, which now holds the number one spot on many of the same benchmarks.
In head-to-head comparisons versus the competition, the IBM eServer p680 equipped with up to 24 copper-based microprocessors wins the overwhelming majority of performance benchmarks, exceeding the performance of more expensive UNIX-based systems using up to 64 microprocessors. The performance of a less expensive p680 with 24 microprocessors is about 40 percent better than a comparable competitive system with 64 microprocessors.
For more information on record-setting benchmark performance of IBM UNIX servers, see: rs6000.ibm.com
The 24-way p680 is over 40% faster than a more expensive 64-way Sun E10000 based on the leading industry transaction processing benchmark TPC-C.
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