From MP3.com's Feb press release on key metrics
Monthly Data December January
2000 2001
Est. Average Daily Unique Visitors 825,000 830,000
Est. Pageviews Per Month 167,000,000 168,000,000
Number of Listens 52,700,000 56,500,000
Most of these are free. But they have other subscribers,
ie their artist community which they are charging fees
beginning this year, plus new communities, such as
in-store licences. While except for the artists, all of
these are nascent, including premium, I note that it
seems like every month there's a new subscriber
community of some sort added. Then there is
international... If you visit their site regularly, there are
more non-dot com advertisers there, particularly luxury
goods- Sepora, Ford, recently Tag Heurer. I wonder if
they have done research on the listener base and
determined that they are early adapters with higher
incomes. Can they segment banner ads based on
subscriber profile? Interesting concept.
All in all, the penetration of MP3 reminds me of AOL.
it's a media company, not a dot com. And at these
prices, MP3 is a steal IMO and I agree with MP3.com's
cooperative attitude to the industry. It's model is very
valuable for the future.
Sincerely,
Ben |
