American Technology Corp. (ATCO) and eSOUNDideas Inc. Select Worldwide Leader Americhip Inc. as Exclusive HSS Distributor to Point-of-Purchase Market
SAN DIEGO, Mar 27, 2001 (BUSINESS WIRE) -- American Technology Corp. (Nasdaq: ATCO chart, msgs) today announced that eSOUNDideas Inc., a HyperSonic(TM) Sound (HSS(TM)) Licensee and business development partner, has entered into an exclusive agreement with Americhip Inc., wherein Americhip will develop, market and distribute mass-produced point-of-purchase products and services utilizing ATC's HSS technology.
Americhip Inc. is a world leader of audio and dimensional print, point-of-purchase, promotional and corporate premium products that influence the buying decision at various points of retail sale.
Doug Paschall, co-founder of eSOUNDideas Inc., stated, "Americhip Inc. is the worldwide leader in the use of sound and Audio Logos(TM) within the point-of-purchase market and has the management expertise, resources and reputation to successfully launch HSS into this important commercial market segment. Several Fortune 500 companies are recognizing the value of projecting their audio trademarks and advertising messages via HSS. Americhip is the perfect choice to promote and distribute HSS for this application due to their established relationships with marketing groups in these major international corporations."
Terry Conrad, president of ATC, stated, "We are fast-tracking development of an HSS system that will store, amplify and emit pre-recorded audio clips in a point-of-purchase device for Americhip's major accounts. The successful penetration of HSS into this broad market will provide an attractive revenue platform and a great vehicle to introduce this revolutionary technology to consumers and the general public."
Tim Clegg, president of Americhip Inc., stated, "Americhip is in the business of audio content management, including assisting Fortune 500 companies in creating and managing their Audio Logos. With this agreement, Americhip can offer customers a full spectrum of sound delivery systems to present their audio content: from the advertising and marketing microchip applications straight through to beaming sound across 100 feet at the point of sale. We are very pleased about combining our Audio Logo corporate marketing program with ATC's exciting HSS technology to reach consumers in a brand new way."
HyperSonic Sound (HSS) Technology, developed in the laboratories of American Technology Corp. in San Diego, is a revolutionary sound reproduction system. The most important quality of HSS is the ability to direct or focus sound into a tight beam, similar to the beam of light from a flashlight. Not since the development of the "cone" loudspeaker more than 75 years ago has any technology provided such a significant departure from conventional speakers and such a remarkable approach to the reproduction of sound.
About Americhip Inc.
Americhip is the worldwide leader of high-impact, point-of-purchase, promotional and corporate premium products that influence the buying decision at the various points of sale. Our audio/visual products, publishing products, animated and dimensional innovations get noticed to increase brand awareness, product loyalty, logo recognition and most importantly, sales.
Americhip is the pioneer of the Audio Logo(TM) where audio themes from television and radio campaigns are carried through to more traditional advertising mediums such as POP, magazine inserts, direct mail and promotional products. Customers will not only see but hear the marketing message to further imprint branding.
Americhip operates from its international corporate headquarters and 30,000 square foot warehouse/fulfillment center in Torrance, Calif. Americhip has sales offices in New York, Florida and Germany, as well as overseeing manufacturing facilities in Hong Kong and China. For more information on the company and its products and services visit our Web site at www.americhip.com
About eSOUNDideas Inc.
eSOUNDideas Inc., based in Laguna Beach, Calif., and formed in 1998, markets to leaders in the Trade Show, Exhibit, Event and Point-of-Purchase industries, unique audio technologies and applications for integration into products and services. |
