Hyundai, Kasan Form Strategic Export Alliance
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They were going to use Hyundai's MPEG-2 Decoders but now they use CUBE's: biz.yahoo.com
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May 2, 1997 (Seoul) -- Hyundai Electronics Co., Ltd. has formed a strategic alliance with Kasan Electronics Co., Ltd. to market Kasan's PC boards overseas.
Kasan will install Hyundai Electronics' MPEG-2 decoder single chips in its digital video disc (DVD) boards for PCs and make use of Hyundai's worldwide semiconductor distribution channels to export DVD boards.
Kasan is a multimedia equipment manufacturing company established in 1990.
The company produces primarily multimedia boards for PCs, satellite broadcast receivers, high-functional modems and integrated services digital network (ISDN) modems.
In 1990, Kasan had sales of US$560,000, and increased that figure to nearly $45 million in 1996.
Kasan expects to have more than $113 million in sales in 1997.
Through the alliance, Hyundai Electronics has found a stable provider of MPEG-2 chips, while Kasan has acquired worldwide marketing routes that are usually hard for small- or medium-sized companies to find.
Hyundai is expected to form another strategic partnership with Doo In Electronics, also a multimedia manufacturer.
Market experts expect the number of strategic alliances between large companies and smaller companies to expand in Korea. |
