Here is my SWAMP (some wild ass math-matical presumption) <VBFG>
DrD's spread sheet:
1) Total potential viewers = 20,000,000 (13.5 % view 1 iNEXTV stream a day)
2) 40% of total viewers likely to watch streaming video = 8,000,000
3) Of those, 33 1/3% are likely to watch inextv's streaming video = 2,700,000
4) Each viewer is likely to watch 3 video segments/day [ (make 1 segment a day) = 2,700,000 a day ]
5) Each viewer watches 5 days/week instead of 7 days/week (agreed, skip)
6) Each streaming video segment is 3 minutes in length (come back to when cost per gig is known)
7) 90% of streams are Narrow Band, 10% are Broad Band (agreed, skip)
8) Rates are based on per thousand (000) streams (agreed, skip)
9) Rates: $35/(000) NB, and $65/(000)BB - WAG (agreed, skip)
SKIP =( 2, 700,000 views a day * 90% N.B. = 2,430,000 views a day).
(2.7 * 10% B.B. = 270,000)
N.B. $$ = ($ 35 * 2,430 mm = $ 85,050 a day)
B.B. $$ = ($ 65 * 270 mm = $ 17,550 a day)
weekly (17 + 85 ) * 5 days = 500. yearly ( $ 500 K * 52 weeks = 26 ) million in revenue.
$ 26 million in revenue before revenue sharing 25 % and bandwidth expense (WAG 25%) = $13, 000, 000.
$ 13,000,000. before EBIDA. ROI on 44 mm is 30% 1st yr.
If Couch potatoes videos were placed on YAHOO! a million hits on it per day would not be un reasonable....as you know, YAHOO! is under going management changes...
Or cutting a deal with Double Click to sell our streams...Good Business
Content, Content, Content. We must build our inventory.
Stay Tuned, Stay Long.
The Mouse Stops Here!
Swamp Fox Charlie
P.S. Help my D.D. - Who are our competitors? Where are our competitors? What is their content? |
